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Olga Rabo 15 Nov
Facebook engagement rate calculated
Facebook

We Analyzed 2,810 Profiles to Calculate Average Facebook Engagement Rate

Want to know the average Facebook engagement rate? Then you’ve landed on the right article. Iconosquare, providing in-depth Facebook analytics for worldwide brands, has recently…
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Bella Foxwell 04 Nov
Understanding the algorithm on Instagram
Instagram

How Does the Instagram Algorithm Work? 4 Tips to Better Understand the Algorithm

Hardly a day goes by without someone complaining about the Instagram algorithm. And sometimes it’s difficult to tell if we’re discussing a simple set of instructions…
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Olga Rabo 16 Oct
Instagram and Data Control
Instagram updates

Instagram Gives Users More Control Over Their Data

Instagram introduced a new in-app feature to help you better control the data you share with third-parties through Instagram. While this feature might not contribute to…
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Olga Rabo 14 Oct
Guide to Instagram Stories Highlights
Instagram strategy

How to Use Instagram Highlights on Stories Strategically

Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Emily Marsh 23 Sep
Which Instagram ads are better?
Instagram

Which Instagram Ads Are Better? Results From Our Experiment

Which Instagram ads are better? If you’re an experienced social media marketer, you’ve probably already asked yourself this very question many times. But few have…
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Romane Regad 26 Aug
Download Instagram videos
Instagram tips

How to Download Instagram Videos (A Very Functional Guide)

Looking to download Instagram videos directly to your computer or phone? Then you are at the right place. Whether it is a tutorial featuring the…
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Bella Foxwell 12 Aug
Instagram strategy

Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time

For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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Maria Savage 05 Aug
Instagram

Instagram Creator Profiles vs. Instagram Business Profiles: Should You Convert?

The Creator Studio in Facebook has been quietly launched for over a year now and Instagram recently introduced Creator profiles aimed at influencers, bloggers and other significantly…
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Olga Rabo 08 Jul
Social media and mental health tips
Social Media Marketing

Social Media and Mental Health: 6 Survival Tips for Social Media Managers

You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
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Emily Marsh 03 Jun
A complete guide to Stories on Facebook
Facebook strategy

Facebook Stories: A Complete Guide

What are Facebook Stories? If you haven’t been on Facebook for a while, you potentially don’t even know about this feature (launched early 2017) which…
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Marko Petric 20 May
Instagram

Instagram Is Hiding Like Counts: Here’s Why That’s a Good Thing

Have you heard that Instagram is hiding public like counts? That’s right! At this year’s annual F8 developer conference, Instagram revealed that it would start…
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Anastasia Masters 09 May
Instagram tips

8 Great Instagram Poll Ideas to Increase Stories’ Engagement

Looking to increase your engagement on Stories? There are plenty of great Instagram poll ideas you can use to do that! From promoting product releases, to…
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