February 2, 2017 Last updated on January 18th, 2018
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Updated: 18 January, 2018

Now that the initial rush of January is over, you can finally start off February as you mean to go on for the rest of this new year and update your Instagram account!

Let’s try out a short exercise to help you figure out which elements of your Instagram could be improved upon for this year.

A. Go onto Instagram and click on an account in the search bar at random.

B. Take a look at all of the different elements of this account (posts/captions/bio/hashtags/profile picture/overall feel…)

C. Give this page a mark out of 10 for quality.

D. Repeat steps A, B and C, but this time with YOUR account.

What did you get?

Anything less than an 8 and you probably want to improve your score – amirite?

That’s why we’ve come up with 4 simple steps to updating your Instagram account for 2017, ensuring you a 10/10 score on quality! Let’s get started!

How to update your Instagram for 2018

update your Instagram

STEP 1: Update your bio

The first important step is to update your profile bio. There is a 150 character limit so be sure to include the essentials:

  • Your name
  • Your company’s expertise/main skill
  • Your website link

You can also add some emojis to your bio, so long as you make sure they are relevant to your brand, a hashtag or two and even a tagline or quote.

As a business, you should also make sure your Instagram account is converted to a Business Profile. If you haven’t already converted your account, you can activate it under your settings in the Instagram app.

The Business Profile allows you as a business to add your contact details and a street address so that your customers and prospective customers can contact you directly. These details appear behind a contact button at the bottom of your bio. The Business Profile also gives you access to Instagram’s Insights – a small number of analytics which can give you a quick look at how your latest posts have fared.


STEP 2: Review your hashtag usage

Something that marketers should always be aware of is past posts. Although your older posts will no longer show up in your followers’ feeds, they can still show up in search results. Therefore it’s important to make sure that all your most important posts are referenced in the correct way – with relevant hashtags!

Don’t hesitate to take this opportunity to check your older posts’ hashtags and even add a few (directly in the caption or in a comment) to ensure they continue to show up in searches.

Having trouble choosing the best hashtags for your Instagram posts? Read this!

STEP 3: Clean up low-quality images

Similarly to the previous step, it’s also important to get rid of any posts that are no longer relevant to your business, or that are simply less than great quality-wise. We’ve all done it: looked back at old posts and wondered what we were thinking. That’s OK – you can destroy all evidence by deleting the old posts you no longer wish to be associated with!

STEP 4: Remove unwanted followers

Do you find your posts are getting unwanted attention recently? Those comments that seem less than authentic, like “Great post (thumbs up)” or “Beautiful <3” where it’s not relevant. According to a study we did recently at Iconosquare, at least 40% of the comments businesses receive could be automatic. Basically, this means they’re fake.

There’s no algorithm for preventing these automated accounts from spamming your posts. You can, however, identify them and block them.


In two easy steps:

  • Take your 10 most recent posts and make a note of the handles posting comments you deem to be unauthentic.
  • Then, simply go to your followers lost and block the accounts causing you bother!

Unfortunately, this is something you’ll need to do regularly if you really want to avoid spam from within your community. Who needs spammy followers anyway?!

If the spammy comments you’re receiving are from accounts that don’t follow you, report then as spam and after being checked, the accounts will be disabled.


Hope this article helped to quickly update your Instagram and step up your game in 2018!
TELL US: How will you be tweaking your Instagram strategy this year? Any new goals? New tactics your want to try?

About the author
Emily Marsh

Emily Marsh

Emily is an Inbound Marketer for Iconosquare, based in the Limoges office. She loves all things social and revels in keeping on top of the social media marketing game by writing for the blog. She’s also a bit obsessed with sushi and Netflix.

More posts by Emily Marsh

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