The phenomenon of this summer was (and it’s undeniable!) the Ice Bucket Challenge. Initially went mainstream when Matt Lauer (TV anchor of Today) did it on live tv on the 15th of July 2014. This challenge being a video, its virality on Instagram was not a surprise.
Thanks to our hashtag tracking tools, we tracked the number of mentions of #icebucketchallenge and #alsicebucketchallenge, to a total number of 3,017,321 posts.
Let’s compare the #alsicebucketchallenge vs the #icebucketchallenge
Let’s compare these two hashtags, #alsicebucketchallenge and #icebucketchallenge and check their evolutions.
(we’ve put aside all the private accounts, deleted content and mentions in comments)
Our Tracking Hashtag features counted 694,950 #alsicebucketchallenge posts and 431,171 for the #icebucketchallenge posts.