Their videos have been liked multiple-trillions of times and their followers on TikTok, the world’s fastest growing social media platform, can’t get enough of their posts.
Who am I talking about?
Yes, you guessed it, it’s the next generation of celebrities…
… a.k.a TikTok’s superstar influencers.
Since we wrote recently about How to Work With Influencers on TikTok, we thought it was time to actually share some of those influencers with you.
And, it’s fair to say that in the last couple of years, the number of TikTok influencers has exploded.
We couldn’t include every single TikTok influencer in one list, so we’ve done our best to narrow it down to 20.
Keep reading to discover more about the top 20 influencers on TikTok in 2020 (in no particular order)…
Holly H (@hollyh)
Holly H, real name Holly Hubert, is Britain’s biggest TikTok influencer, with more than 16 million followers.
Since growing her fan base on the video-sharing platform Holly has also racked up over a million Instagram followers and now creates online content full time.
Like many TikTok influencers, Holly started her online career on Vine, growing to 100,000 followers two days before the app shut down.
Then, she moved over to Music.ly (which later became TikTok) and has since amassed a huge following.
She told Cosmopolitan UK that she spent a year working on building her fanbase after her mum encouraged her to go to university instead.
Now, she works with the likes of PrettyLittleThing and Disney on their influencer campaigns.
@hollyha reminder 💖 ps… u look fire with it too
Loren Gray (@LorenGray)
At 18-years-old and with more than 47 million followers, Loren Gray is one of the most followed people on TikTok.
Not only that – she’s also currently signed to Virgin and Capital Records.
Her most popular track ‘Queen‘ has over 16 million views on YouTube and she recently featured on Taylor Swift’s music video for “The Man”.
Often posting multiple times a day, Gray is a great example of a TikTok influencer who experiments with different features and video ideas.
By sharing a high frequency of TikTok content, she gives herself more chances of getting seen in the feeds of new people.
@lorengraynew song “no more one more” w/ rock mafia & casey veggies out now 🖤 hope u like(:
Rebecca Zamolo (@rebeccazamolo)
Rebecca Zamolo is a YouTube superstar, content creator, social influencer, actress, activist and all around entrepreneur.
A professional gymnast for over ten years, Rebecca’s background shines through in the high energy, action-packed TikTok videos she shares with 14 million followers.
Aimed at a younger audience, the content consists of humorous clips as well as lip-syncing videos.
She regularly collaborates with husband and fellow social media star, Matt Slays.
@rebeccazamoloWhat was I saying going into the water? 💦 Your 3rd @ would try this with you! ##fyp ##foryoupage ##mermaid @rebeccamaddiefitness
Jason Coffee (@jasoncoffee)
Before he joined TikTok, Jason Coffee was big on Vine.
There he shared funny moments from his day-to-day life with his family and grew a big fanbase as a result. His content on TikTok is no different.
From solving Rubik’s Cubes to taking part in challenges, the Coffee family are no strangers to silly TikTok videos – and everybody gets in on the act. Jason, his wife and kids all know how to share their sense of humour with their audience.
@jasoncoffeeLove my New Haircut @calebcoffee ##haircut
Bella Poarch (@bellapoarch)
Bella Poarch is a TikTok star with 30 million followers on the social media app. Born in the Philippines, she moved to the United States when she was 13 and now lives in Hawaii.
Before becoming a TikTok sensation, Bella served in the US Navy for three years, something which she’s mentioned in her TikTok videos before.
Having only started her TikTok in April 2019, she’s amassed a huge amount of followers very quickly, popular for her love of Japanese culture and anime.
Not only does Bella share TikTok videos of her lip syncing and pulling different expressions to the beat of a song, but she also shares clips singing her own original music.
@bellapoarchTo the 🐝 🐝 🐝 ##fyp
Zach King (@zachking)
Unlike almost every other person on this list, Zach King is one of TikTok’s biggest non-teen stars.
And, TikTok isn’t the only platform he is huge on. He’s also got a very engaged audience over on Instagram and YouTube.
However, what really sets Zach King apart from his fellow TikTok influencers is the type of content he creates. You won’t find dance routines or goofy challenges on King’s TikTok.
Instead, what he is known for is his incredible special effects techniques that he uses to create visual tricks and jokes.
You can watch him question why people hate vegetables as his plate of greens suddenly turns into a delicious chocolate cake.
In another TikTok video, he’s pretending to lose connection during a Zoom call when really his pixelated face is due to a selection of printed cards he’s holding in front of the camera.
One thing all King’s videos have in common is that they’re fun, incredibly watchable and remarkably consistent.
This Guardian journalist got it right when they said Zach King is “probably the closest thing TikTok has got to an auteur.”
@zachkingThe Magical Fruit Stand 🍉 ##farmlife ##magic ##loop
Addison Rae (@addisonre)
Nineteen-year-old TikTok star, Addison Rae – known for her viral dance videos – is set to show off her acting talents by becoming the first TikToker to star in a big Hollywood film.
She will have the lead role in the film He’s All That, a remake of the classic 1999 film She’s All That, where a popular boy at high school transforms a female student, seen as nerdy by her classmates, into one of the most popular girls in school.
So who is Addison Rae? Well, for starters, she is part of a TikTok-famous family.
Addison’s mum and dad are Sheri Easterling and Monty Lopez. They both occasionally appear in her TikTok videos, and both have their own accounts.
As well as producing content for other platforms including Instagram and YouTube, Addison and her mother Sheri Nicole launched a Spotify-exclusive podcast called Mama Knows Best.
On the podcast they share advice on relationships, family and friends.
@addisonre@sherinicolee @kristenishmael @trvpandre @dejuane.mccoy @justinplaness
Charli d’Amelio (@charlidamelio)
TikTok star Charli D’Amelio has been called the ‘reigning queen of TikTok’.
With more than 89 million followers on the music video app, she is absolutely on top of her game with her dancing and lip syncing videos.
She even holds a Guinness World Record for her stratospheric growth on the platform.
Her official entry reads as follows:
“Charli D’Amelio (USA) became the first person with 50 million TikTok followers on 22 Apr 2020. By 30 Apr, she had 52,037,851 fans. She reached the top spot in just 10 months, having begun uploading dance clips to the video platform in summer 2019.”
Most recently Charli has worked with brands including Invisalign, Hollister and eos.
But that’s not all.
Charli along with her sister – fellow content creator Dixie D’Amelio – partnered with Morphe cosmetics to release their own palette, Morphe 2 alongside their own nail polish line, Orosa Beauty.
Chris and Sharla are the couple behind the brand OurFire.
They have big audiences on Instagram and YouTube, but TikTok is where the creative couple have seen rapid success in the last two years.
Their TikTok content comprises challenges, gaming, reactions, pranks, and more, and they’ve racked up a fair few influencer campaigns with big brands including Guess, Municex and HP.
@ourfireshe said I could play video games all day if I got 100% 😭❤️##electricitygame
Everett Williams (@iameverettwilliams)
Everett Williams is a Los Angeles based creative with a passion for style, music and travel.
He uses his TikTok content to inspire others to think outside the box as well as spread love and positivity.
His aesthetic is particularly magical, captivating viewers with shots of his beautiful apartment, fresh acai recipes, and glimpses of creative life in LA.
He’s no stranger to influencer marketing. We discussed his partnership with Levi’s in our recent piece How to Work With Influencers on TikTok.
@iameverettwilliamsMy tripod says hi! ##fashion
Psst 👉 Don’t miss our 15 Most Useful TikTok Marketing Tips in 2020
Tooty McNooty (@tootymcnooty)
Young British illustrator Tooty McNooty (aka Lulu) creates wacky, hand-drawn TikTok videos – many of which are set to music.
On a platform dominated by dancing and goofy challenges, her content is a breath of fresh air.
She animates dogs, birds in Santa hats and (very cute!) singing “phrogs” as she likes to call them.
@tootymcnootyYou gotta get a boi with a hat and fancy boots 🎺🐸
Sarah Cooper (@whatchugotforme)
In her first TikTok video, “How to medical”, New York comedian and author Sarah Cooper lip-syncs to a clip of the president suggesting to cure COVID-19 with either UV light or injections of disinfectant.
Since then, her impressions of Donald Trump’s nonsensical statements from press conferences and interviews have garnered her millions of TikTok followers.
To date, Sarah’s landed appearances on The Tonight Show, The Ellen DeGeneres Show, and Jimmy Kimmel Live, and to top things off, she just secured a Netflix comedy special.
Titled Sarah Cooper: Everything’s Fine, the special will debut this autumn and will be directed by Natasha Lyonne and executive produced by Bridesmaids star, Maya Rudolph.
@whatchugotformeHow to tiktok
Corey Funk (@coreyfunk)
Californian Corey Funk started out as a stunt scooter rider and now shares TikTok videos of himself go-karting and jumping into swimming pools to an enraptured audience of 5 million followers.
There’s a variety of bonkers videos from Corey splashing around in a giant paddling pool that spills over into his garage to riding a treadmill slip ‘n’ slide…
… yes, it’s as weird as it sounds!
Corey is one half of the extraordinarily popular brother duo Funk Bros, both Apex Scooter riders who make online content about all the crazy activities that they add their own unique spin to.
@coreyfunkDid I get you with the silly face? Like for part two🤪￼￼ @charlieoliverbates
Spencer Polanco Knight (@spencerx)
Spencer X a.k.a. Spencer Polanco Knight, 28, is a beatboxer New Yorker that kept followers entertained during lockdown with a series of engaging tricks and challenges, many of which involve his housemate, Joey.
With more than 44 million followers on TikTok, Spencer was one of the first 20 influencers to receive money through TikTok’s new $2 billion Creator Fund.
@spencerxWhen your friend is a beatboxer 😭😂
Baby Ariel (@babyariel)
The singer and actress Baby Ariel (real name: Ariel Rebecca Martin) boasts more than 34 million followers on TikTok and almost 10 million on Instagram.
And with a starring role in the Disney Channel movie, Z-O-M-B-I-E-S 2, it’s clear that she’s dominating not only our social media feeds but the TV world, too
Like many of her contemporaries, Ariel started out on TikTok’s predecessor, Musical.ly, back in May 2015.
After her parents’ home flooded and she was forced to live out of a suitcase at her grandmother’s house, Ariel downloaded the app and the rest, as they say, is history.
While many influencers use TikTok solely to create funny clips, Ariel tries to make her account more interactive by posting vlog-style videos and asking her audience a question at the end.
@babyarieli gave up at the end 😔
Brent Rivera (@brentrivera)
If you’re looking for amusing pranks, challenges, interviews, and story-telling videos, then Brent Rivera – who’s been making content for almost a decade – is the TikTok influencer for you.
Rivera became an internet celebrity after creating a Vine account that garnered more than 8 million followers. Rivera’s success on Vine also helped grow his YouTube channel, which currently has 14 million subscribers.
Thanks to his huge success, Rivera set up his own agency to help creators and brands grow.
Amp Studios is a studio that promotes huge brands like Coca-Cola, Disney and Chipotle with exclusive content.
In a recent article, Rivera said: “What I wanted to do is help creators start their own businesses and grow their audiences. It’s a cool thing to see someone go from 5,000 followers on Instagram to 5 million. My friend Ben Azelart did that in two years. It’s so cool to see people’s dreams come true.”
@brentrivera87 days till xmas!!😍😂 @lexibrookerivera @pierson
Riyaz Afreen (@riyaz.14)
At just 16, Riyaz Afreen is one of India’s biggest TikTok stars and has since established himself as an actor after going viral on the app.
He posts mainly lip-sync videos and often features other popular TikTok stars on his accounts, including Mr. Faisu and Aashika Bhatia.
All of Afreen’s videos are in the Indian language, which goes to show how big TikTok’s Indian and Asian audiences really are.
While almost all of the other TikTok influencers on this list are from the U.S., only 26 million users are actually American.
India, on the other hand, has 119 million active users.
@riyaz.14Aa raha hu 🔥 ##riyaz ##duetwithriyaz
Arishfa Khan (@_arishfakhan_)
Arishfa is a 17-year-old TikTok star from India, who got her start as a child actress at age 9.
However, she gained a major following for her lip-syncing videos on her TikTok account, and has since created a beauty and makeup-centric YouTube channel.
@_arishfakhan_Kitni baar?🔥 ##arishfakhan ##duetwitharishfa ##arishfashayari ##shayari ##poetry ##slowmo ##attitudedailoge ##trending
Gil Croes (@gilmhercroes)
Gil Croes is the other half of the wildly popular Croes Brothers, and is one of the older stars on TikTok at age 27.
Before becoming famous online he won the Best Male Actor award at the Aruba Short Film Festival in 2015. He was also awarded “Aruba’s Social Media Star of 2015.”
With more than 29 million followers on TikTok, Croes puts a huge amount of effort and thought into his video’s storylines, costumes, editing, and special effects.
@gilmhercroes1 slice of pizza left 🍕 what would you do?🤣 @jaydencroes
Kristen Hancher (@kristenhancher)
Since recreating famous photos of Kylie Jenner on her Instagram account, Kristen Hancher has shot to fame with more than 24 million TikTok followers.
On TikTok, she shares a variety of mini-vlogs, as well as the dancing and lip-syncing videos we’re familiar with.
If you spend any time on Kristen’s TikTok, you’ll notice she is a fan of bright, colourful wigs.
In fact, she has a very big collection! Kristen said that she found an interest in wigs once she accidentally fried her hair when dying it.
@kristenhancherim claiming this audio.
What do you think about our roundup of some of the top influencers on TikTok in 2020?
Anyone you think we should’ve included? 😍
And while some of these TikTok stars might not be the right fit for your upcoming influencer marketing campaigns, we recommend taking a look at their content to see the kinds of brand collaborations that work well on their platforms.
After all, these TikTok influencers really know their stuff when it comes to creating content that TikTok communities love.
And don’t forget you can try out our Social Media Analytics tool, click on the banner to start a free trial 💜