ByJune 1, 2017 11 Comments

Do you ever look at your Instagram and find that your posts look a bit boring? Or maybe you feel that they’re lacking a certain sparkle that would really bring them to life as a whole?

A good way to combat a dull Instagram account is to mix and match content formats. In this blog post, we will walk you through some of our favorite types of Instagram post and we hope to inspire you to create some stunning content for you own account!

5 Tips to Spruce up Your Instagram Account

boomerang carousel video format

1. Try carousel posts

Carousel posts, also known as albums and slideshows, are the newest format to arrive on the Instagram app. A carousel allows you to include up to 10 photos and videos in a single Instagram post. Your followers can then flick through your carousel by swiping from right to left, just like turning the pages of a book! This is a simple yet very effective way of sprucing up your Instagram account.

As an added bonus, there is some evidence that the Instagram algorithm could boost the visibility of carousel posts: so you really have nothing to lose! Clayton and Crume created this wonderfully effective carousel to show off some of their products on Instagram.

In honor of the women we love, we're launching a FLASH *2 DAY ONLY* TOTE SALE! Still shopping for that perfect Mother's Day gift? Enjoy 20% OFF all of our limited-edition totes for 2 DAYS ONLY — link to shop in profile. (Behind the scenes: We've been hard at work crafting the ideal, everyday tote for most of 2017 – using the very best hides from our favorite tanneries. The latest totes to hit the shop are small batch, limited edition runs; only a few exist in each colorway. We're excited to share these unique handcrafted totes with you — and the ladies you love most — just in time for Mother's Day.) Flash Tote Sale available through Thursday, May 11th @ 11:59PM EST. Discount automatically applied at checkout.

A post shared by Clayton & Crume (@claytonandcrume) on

2. Play around with Boomerangs

Boomerangs are such a fun and engaging content format. You may be thinking “sure, it’s fun… but it’s not exactly professional looking content, is it?” – well actually we beg to differ! The Body Shop makes an absolutely fantastic job of using Boomerangs to create spectacular Instagram posts.

Check out their account for more inspiration like this, then play around with Boomerangs and your own products to see what you can create!

3. Use videos

There are different types of video you can use on Instagram to attract your followers’ attention. GIF style videos can be created by blending individual photos together into a short, fast paced video. The final effect resembles a GIF clip, which is an engaging and current format. Video has also proven to be the most effective content type for attracting millennials!

Boohoo does it right with this simple GIF style video.

These are your summer sole-mates ☀ £12 today only! Shop via the link in the bio ✨ #myboohoostyle

A post shared by (@boohoo) on

Longer videos (up to 60 seconds) can also be used on Instagram to depict tutorials or product demonstrations for example. Here’s a great video from Forever21 to inspire you!

4. Mix up sizes and shapes

We all know the Instagram was originally all about the square. Photos and videos were automatically cropped to the square format before they could be uploaded to Instagram. However, the square, although still a very popular option, is no longer an obligation on Instagram. Now that landscape and portrait rectangular posts are authorized on the platform, why not mix up your formats by uploading different shapes and sizes of posts?

You can also play around with white borders which can even allow you to create the effect of any shape photo – even a circle for example! For this, we’d recommend using frames on Canva.

Culture Kings often experiment with portrait images, like this one showing off their clothing on this cute little guy!

5. Harmonize and Stylize

Fashion bloggers are really great at creating Instagram “themes” which harmonize their Instagram accounts and make their posts eye-catching, while still remaining similar to each other in style. The techniques are simple but effective: using the same Instagram filter throughout or using a single touch of one color in each Instagram post. The results are fantastic!

Look to accounts like Stella Maria Baer and Happily Grey for inspiration for harmonizing your Instagram accounts.

Stylish looking accounts always get great engagement. Jacquemus is a French designer who is known for his stylized Instagram layouts.

In order to gauge what your future posts will look like amongst your existing ones on your Instagram account, Iconosquare offers a nifty little preview tool which allows you to simulate a post to visualize its effect.

What is the most stylish Instagram account you’ve come across? Comment below!

Emily Lydon

Author Emily Lydon

Emily is an Inbound Marketer for Iconosquare, based in the Limoges office. She loves all things social and revels in keeping on top of the social media marketing game by writing for the blog. She’s also a bit obsessed with sushi, gin and Netflix.

More posts by Emily Lydon
  • Tobi

    Great tips! Thanks for sharing!

  • wendy mortiboy

    Loads to learn … still very new at instagramming

  • Jamie Ross

    I did not realize posts did not need to be square… are you sure about that?

    • Emily Lydon

      Hey Jamie! Yep totally sure! 😉

  • Jake

    Any links on how to make videos look like gifs like the boohoo instagram example? Would love to learn how to do that.

    • Emily Lydon

      Hi Jake, you can create a multi clip video from single images and upload it to Instagram for the GIF effect, or, you can convert your GIF to video format using an online converter! Hope this helps!

      • Christina

        Hey Emily!

        Any ideas on actually how to make a GIF from scratch like that sort of style of Boohoo’s?

        • Emily Lydon

          Hi Christina! You’ll need separate images which you can put into a cycle for this type of media. To make this kind of GIF you could use an online GIF maker, but if you want to post it on Instagram, you should just create a GIF style video with a video editor. Hope this helps!

  • Thanks for the best and concise info out there on IG. Leaves more time for getting busy creating after an inspiring article from Iconosquare. ❤️it!

  • Michael

    I really need to boost my account

  • Michael

    Insightful. Id like to increase my foloowers. Dont know what to do

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