Searching for the right social media marketing tools to make your job easier can be exhausting, but once you’ve found them, you wonder how you ever managed before! 🤷
Whether you’re in need of some design help, want to do away with annoying scheduling tasks, or even find a tool that can help you manage entire campaigns, rest assured the perfect match is out there!
This post looks at 8 top social media marketing tools that cover all those bases and more.
The Best Social Media Marketing Tools To Save You Time
Price range: Free – $6 p/m
Best for: Driving traffic from Instagram
We all know that feeling that stops us dead in our tracks. The one we get when we realize, 3 hours after posting, that we forgot to update the link in our bio! New post, old link – oh dear! 😬
Updating the link in your Instagram bio is just one more task to think about, and if you’re posting on Instagram regularly, it can sneakily eat away at your time. Thankfully, this is one problem Linktree can take off your table for just $6 a month.
Linktree is a tool for optimizing your Instagram traffic, whether you’re a blogger or running a content platform. You can choose between a free or paid plan, but only with the paid plan can you time your links to go live in-line with scheduled posts.
With Linktree, you’ll get one bio link to house all the content you’re driving followers to. It’s really straightforward and, on top of being a great time-saver, lets your content live on beyond the feed. All of your content will be accessible via the one link, with the most recent at the top of the page. So, not only will visitors see your latest post, they’ll also see your previous posts and check those out too!
More traffic, less messing around. Perfect 👌
Price range: Free
Best for: Image selection
There are loads of cool new ways that AI is helping us save time and produce better quality Instagram content. AskLisa is just one great example of how AI and social media go hand-in-hand. The app chooses the best photo among all the photos you upload, predicts which will be the most liked on Instagram, then associates relevant hashtags to the photo. This means you don’t need to waste time painstakingly pouring over 100 snaps of the same thing, trying to figure out which has the best angle or the best tonality (we all do it). Let Lisa take over and make the decision for you!
Price range: $12.50 – $82.50 p/m
Best for: Creating visuals
Creating infographics is a great way to captivate your audience and repurpose less-visual content, such as blog posts and ebooks. However, creating them from scratch can be a bit of a headache. If you like the idea but don’t think you’re up to the design challenge, take a look at Piktochart. It’s a really intuitive tool that provides loads of great templates and color-schemes, as well as thousands of free icons. And it’s not just for infographics: you can also use Piktochart to design presentations, reports, flyers and posters. All you have to do is important the data you want to display, and then select the format and design that works best for your purpose.
Everything is fully customizable, so you can make the design your own (or just stick to the basics!). The graphics are also optimized for SEO, meaning Google can read the images and understand their relevance, boosting your SEO rating. Which is great if you’re looking to re-use your social media content on the blog!
Price range: Custom
Best for: Influencer marketing
TapInfluence is a platform designed to streamline influencer marketing campaigns for creators, brands & agencies. The main features of the platform are influencer search, influencer outreach, analytics, and campaign management.
If you’re serious about influencer marketing, this tool is definitely worth a try. TapInfluence has over 50,000+ influencers on their database, and with their Influencer Discovery tool you can get a full look at the influencer profiles that interest you. Want detailed insights about the influencer’s audiences, such as their brand affinities and demographic data? TapInfluence has got it covered. You can also see what influencers’ average Cost Per Engagement (CPE) is before committing to a collaboration. The platform offers automation tools to help running influencer collaborations, and provides in-depth analytics to help you measure the success of your campaigns.
Price range: Free – $99.99 p/m
Best for: Social media management
Everypost is a great tool for managing multiple social media accounts across a range of channels, including Facebook, YouTube, Instagram, Flickr, and Pinterest. The easy-to-navigate interface makes it easier for marketers to curate and schedule content. The Teams Plan allows up to 25 team members access to manage the accounts, which is ideal for agencies with a large number of clients. You can also group your social accounts under ‘brand profiles’ with a Plus Plan or above which makes life a whole lot easier. If you’re on the hunt for a comprehensive scheduling tool that covers all the key social channels, you can sign up for a free 14 day trial first to see if it’s a match for you.
Price range: $9.99 – Custom p/m
Best for: Social media management
Another great collaborative tool for managing your social media accounts is Tailwind. The tool allows you to monitor your presence across Instagram and Pinterest, offering a complete suite of social media marketing tools, including smart scheduling, analytics, content discovery and more. Some key features include reach optimization, which automatically optimizes your posting schedules based on when your audience is most engaged; bulk image upload, a drag and drop calendar, multi-board pinning, and a hashtag board to help you plan and organize your Instagram and Pinterest tags. It will even come up with hashtag ratings of your previously used Insta hashtags! The browser extension also makes reposting content easier by allowing you to create multiple posts from any site in one go (just keep an eye on those copyright permissions!).
Price range: $29 – Custom p/m
Best for: Instagram & Facebook analytics and automatic scheduling
Iconosquare allows you to leverage industry-leading analytics and tools to grow your business on Instagram and Facebook. You can track your social media analytics in depth, manage comments and conversations, automatically schedule your posts, research and monitor your hashtags (even get suggestions for alternative hashtags!), and keep an eye on your competitors – all in one place.
As an official Instagram and Facebook partner, Iconosquare is able to offer more in-depth data and provide access to a wide range of features, such as Stories Analytics and automatic scheduling. There are various plans tailored to all types of businesses, whether you’re a small business or an agency with multiple clients.
Price range: Free – Custom p/m
Best for: Designing and editing images
Many of you will (or should!) have heard of Canva – it’s probably the most well known tool for creating visual content for social media. It features an extensive library of pre-designed, high-impact social media templ
If you upgrade to a paid plan for 12.95 per team member per month, you’ll also get access to 400,000 free photos, illustrations, and templates, unlimited folders, custom branded font and color palette uploads, and the ability to export your designs as gifs.
There are tons and tons of marketing tools for social media out there. You only need to identify where you need to save time, and research which tools can help you achieve that.