ByJanuary 26, 2016 One Comment

Sometimes it can be hard to get your Instagram photo just right… To save you from pulling your hair out, we’ve compiled an 8-step guide to taking the perfect Instagram photo. You can also get inspiration for your photos by checking out what our Influencers are doing.

1. Use the right stuff

Take the initial photo with a different app (bloggers’ favourite: VSCOcam) and take many then pick the best one. Check out these 10 apps that will make you rock at Instagram!

2. Find the right time

Think about the time of day for optimal natural brightness to show your subject in its best light (excuse the pun). Don’t forget you can play around with light, contrast and saturation later on.

3. Capture the right thing

Be aware of your surroundings, check nothing strange or unsightly has crept its way into the background of the picture you’re taking. The classic is that selfie taken in the bathroom where all manner of things are reflected in your mirror… So make sure to have a quick (if localised) tidy up.

Screen Shot 2016-01-26 at 15.28.06

4. Check your angle

Make sure you capture whatever it is from just the right height/distance/angle, and get the best possible shot.

A photo posted by Konsta Punkka (@kpunkka) on


5. Focus

Make sure your photo has one clear focal point, so as not to confuse or irritate anyone looking at the photo.


A photo posted by Matt Scutt (@mattscutt) on


6. Sort it out

Once you have the image, it’s important to scale, straighten and crop it to do it justice. A wonky picture is not the one.


A photo posted by Jake Rich (@jakerich55) on


7. Use the right filter

Get it on Instagram, and filter it up. Your photo will appreciate a decent filter, so take your time and make the right decision.

A photo posted by Speed Society (@speedsociety) on


8. Caption, caption, caption

A great pic with a bad caption is like Prince Charming with bad breath: Not sexy! So get creative and be memorable.

Relationship goals @mayorb @matildaferragni #AmericanDays

A photo posted by Chiara Ferragni (@chiaraferragni) on


Ultimately, whether you post it to Instagram or not, a photograph is a personal memory to you, a precious captured moment that is only really significant if you understand the meaning behind the image. So, the number of hearts you get on any given post shouldn’t really matter…


…But we know it does!

If you enjoyed this article and would like to read more like it, check out our blog!

Don’t hesitate to comment below to let us know your thoughts on this subject.

Emily Lydon

Author Emily Lydon

Emily is an Inbound Marketer for Iconosquare, based in the Limoges office. She loves all things social and revels in keeping on top of the social media marketing game by writing for the blog. She’s also a bit obsessed with sushi, gin and Netflix.

More posts by Emily Lydon
  • Emily Lydon

    Hello May, you’re right! Lots of Instagramers choose not to use a filter, however studies show that using certain filters can improve impact and engagement on Instagram, so it could be a good idea to use one, depending on what effect you’re after. Thanks for reading the blog! Emily.

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