ByNovember 30, 2016 5 Comments

Social Media marketers have a tough job. If you’re one, you’ll know. Besides having to keep on top of the existing tasks at hand, new elements are constantly getting thrown into the mix.

Influencer marketing has been around for a while, although it wasn’t taken seriously as a legitimate means of marketing until quite recently. It’s really taking off now, and brands are beginning to put large budgets behind marketing their products via influence on social media.

The big question today is: where do you start?

According to a new report by Webfluential, most of the collaborations between advertisers and influencers are taking place on YouTube and Instagram – not so much on Facebook and Twitter.


YouTubers and Instagramers are also the influencers that are making the most money per influential video/post:


YouTube is the clear leader here when it comes to performing platforms for influence. With over a billion users, it has double the viewing potential of Instagram, who is the overall runner up and has 500 million monthly active users, as announced by Instagram in June of this year.

This chart shows the impressive growth of Instagram and YouTube where influence is concerned (especially in 2016), as well as the decrease in demand for traditional bloggers.


The world of advertising and marketing has well and truly progressed into the digital era, where influence is king and word of mouth trumps traditional marketing methods.

Webfluential stated that “YouTubers and Instagrammers are the future” – and we absolutely agree!

Need to find influencers on Instagram? – read this



Emily Lydon

Author Emily Lydon

Emily is an Inbound Marketer for Iconosquare, based in the Limoges office. She loves all things social and revels in keeping on top of the social media marketing game by writing for the blog. She’s also a bit obsessed with sushi, gin and Netflix.

More posts by Emily Lydon
  • Nate

    Instagramers is spelled incorrectly at 1:06

    • Emily Lydon

      Oops! Sorry about that, Nate!

  • Thank you for this interesting article. Do you know if the collaborations and influenceurs studied are international or only from the United States ? Thank you

    • Emily Lydon

      Hi Lucie, thanks for your question! The original infographic states “from sources around the internet” – so we imagine the data is based on international collaborations. – Emily 🙂

  • Julia


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