March 18, 2019 Last updated on July 7th, 2021
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Is Instagram taking too much of your time lately? Then it’s time to invest in useful Instagram tools.

While tools won’t solve all your problems and won’t make or break your whole Instagram game (that’s what you need a strategy for), they can definitely help you optimize processes that are already incorporated into your strategy, help you save time and work more effectively. That alone can make a whole difference to how your approach your daily job as a social media manager.

In this post, I’m reviewing 20 brilliant Instagram tools, from Stories design, to feed planning and content scheduling, to analytics. Ready to see what made it to the list? Then read on:

20 Instagram Tools to Design, Plan, Schedule, and Analyze Your Content

Instagram Tools

Instagram tools for content creation

1. Canva

Canva is a great tool for designing your Instagram posts in a matter of seconds. You can select the format of the content you want, with ‘Instagram Post’ being one of the preset templates. There, you can choose a ready-made design, customize it with your own brand colors, or simply drag and drop your own image into Canva and edit it as you wish.

If you don’t have the skills of a designer to hand, Canva will have you covered.

Get this Instagram tool on: Desktop, iOS and Android

2. Boomerang

Who doesn’t love a good Boomerang? This helpful Instagram tool, which was actually created by Instagram itself, allows you to capture short videos which loop back and forth when played. All you need to do is choose your subject, press the button, and let Boomerang do all the work. The app shoots a burst of 10 photos and turns them into a fun video that you can share straight away, or save to your camera roll for later.

Get this Instagram tool on: iOS and Android

Instagram tools for content editing


VSCO is a great Instagram tool for editing photos and making them look really professional. You can choose from a range of preset filters (you can upgrade to a paid account for access to the full selection), or you can edit your photos by changing the brightness, exposure, clarity, and so on. VSCO is also a community for creators, much like Instagram, where you can share your photos and engage with content from others around the world. So, the tool is perfect for creating high-quality images for Instagram, but it’s also much more than that. Who said you couldn’t be part of both communities?

Get this Instagram tool on: iOS and Android

4. Whitagram

Whitagram is already a classic app for editing Instagram photos, but if you haven’t heard of it before, you’ve definitely seen photos that have gone through Whitagram first. You know those elegant white borders or backgrounds you’ve seen on those posts popping up in your feed? Yep, that’s done with Whitagram! You can change the size of the border to create a custom look, and you can also edit your photos inside the app as well. One of the most simple but effective Instagram tools!

Instagram tools for feed creation

Get this Instagram tool on: iOS

5. Snapseed

Developed by Google, Snapseed is an image retouching Instagram tool that lets you transform your photos with loads of great features. You can add effects to your photo to draw attention to certain elements or change the ‘mood’ of the photo, as well as fixing skewed lines and even removing things from the photo that bug you (like that pile of clothes on the floor in your selfie, or, say, that ex who you’d rather forget).

Instagram tool for photo editing

Other features, such as lens blur and double exposure, make Snapseed one of the most comprehensive photo editing apps out there!

Get this Instagram tool on: iOS and Android

6. A Color Story

OK, so I have included quite a few editing apps already, but this list wouldn’t be complete without A Color Story. Rather than offering standard filters, the app allows you to enhance the colors captured in your photo by bringing out bright whites and rich color. You can save your own customisation preferences for use again and again, allowing you to build a uniform Instagram feed full of complimentary images. There are also over 40 cool effects to try out, including flares, fogs and blend mode, to take your images to the next level.

A Color Story is one of top photo editing Instagram tools

Get this Instagram tool on: iOS and Android

7. InstaSize

Instasize is a premium photo and video editing tool for influencers, creatives and social media marketers. It not only includes myriad photo filters and photo editing adjustments, such as brightness, saturation, contrast, etc., but also collage creation tools, beauty touch-up settings and regularly updated border packs. If you want to create high quality Instagram content on mobile, Instasize is your go-to editing app!

Get this Instagram tool on: iOS and Android

Instagram tools for feed planning


LA-based UNUM has really taken off since it was founded in 2016. It allows you to store your favorite Insta-worthy photos and visually plan your Instagram by adding your selected photos to your existing grid (imported from Instagram itself). You can move your images around and hide ones which don’t fit aesthetically, to see what looks best before you commit to posting your new images to Instagram.

UNUM is a great Instagram tool for planning your Instagram feed

The best feature is definitely the feed-planner, but you can also use UNUM to plan your captions, edit your photos, and create, store, and copy any tags, hashtags, or usernames to post in your caption or comments. An all-in-one!

Get this Instagram tool on: iOS and Android

9. Later

Later is the simpler way to plan your visual content marketing for Instagram. It helps you schedule and manage your Instagram posts for multiple Instagram accounts. With Later, you can also track analytics, and create a shoppable feed using their tool.

Get this Instagram tool on: iOS, Android and Desktop

10. Plann

Plann is a powerful Instagram planning, scheduling and analytics app. Drag and drop your media to curate your feed, edit your photos, manage your hashtags, and much more.

Get this Instagram tool on: iOS

Instagram tools for analytics

11. Iconosquare

You weren’t expecting me not to mention Iconosquare, were you? Iconosquare allows you to leverage industry-leading analytics and tools to grow your business on Instagram and Facebook. You can track your Instagram analytics in depth, manage comments and conversations, plan your feed, schedule your Instagram posts, and analyze your best times to post, to name just a few things.

Instagram tool for Scheduling content

Iconosquare is an official Instagram partner and is one of the first (and best, of course) Instagram and Facebook analytics suites.

See how it works for yourself if you sign up for a free trial:

Try Iconosquare to schedule and analyze your Instagram posts

Available on: iOS, Android and Desktop

12. Sprout Social

Sprout Social is a social media analytics platform that simplifies end-to-end analysis of all social network activities of its users, whether it’s paid, owned, or earned. Not only will you get an in-depth look at your Instagram analytics, but a range of social platforms including Twitter and Google+. It’s a great tool for social listening and maintaining a holistic overview of your performance on social, so you can tweak your strategy as necessary.

Get this Instagram tool on: Desktop

13. provides Instagram analytics such as gained and lost followers, interactions, post engagement rate, top tags by interactions, hashtag performance, and more. Use to find out which of your posts resonate most with your audience, the time when your posts get the most likes and comments, and which hashtags trigger engagement.

Get this Instagram tool on: Desktop

Instagram tools for shopping

14. Like2Buy

You’ve probably heard about how shoppable content is an Instagram trend to look out for in 2019, and you might have also thought about making the most of it yourself. If you’re an e-commerce business, it makes perfect sense to utilize the opportunity to make your products directly shoppable via your Instagram. Now available in 40+ countries, Instagram shopping is going global.

But what if you’re outside of one of these countries? How do you compete?

That’s where Like2Buy comes in to play: you can still make your feed shoppable with Like2Buy. All you need to do is connect your product feed, feature content and they auto-generate a link in your bio to let your customers shop. According to their website, Like2Buy-referred visitors spend more time browsing on-site, view more pages, and have a greater average order value than the average mobile consumer.

Like2Buy is the best Instagram tool for making your feed shoppable

Get this Instagram tool on: Desktop

15. TapBio

Tap Bio is for anyone using social media to promote themselves or their business by converting more social media followers into customers and fans. The best way to describe it is a mini-website, in story form, that you create and manage on your phone. It allows you to bring your social content together in a simple online presence, even if you don’t have an actual website. Just select the content you want to promote and select from a variety of ‘cards’ or placements to create your landing page. Although Tap Bio was designed specifically to address Instagram’s bio link problem, and to feel like a native extension of the Instagram experience, you can use it with any social platform.

Get this Instagram tool on: Desktop

Instagram tools for advertising

16. AdEspresso

Next on the list: AdEspresso. I actually love using this for created Instagram and Facebook ads, as it’s so much easier to navigate and manage campaigns than Facebook Ads Manager or Power Editor. You can A/B test your ads to find out which are performing best and which ones you should switch off. AdEspresso will even tell you which are your best performing ads based on your campaign goal, which saves you time and effort. So, if you’re ready to get serious about Instagram advertising, give it a go!

AdEspresso is one of the top tools for Instagram and Facebook advertising

Get this Instagram tool on: Desktop

17. AdRoll

Across different platforms, AdRoll provides different tools for more effective retargeting and flexible segmentation that reaches high-intent customers with relevant ads at the right time. AdRoll’s technology considers dozens of shopper behaviors — including what people are currently looking for online — to target and tailor your message. It’s a great platform for driving traffic, growing brand awareness and boosting conversions on a large scale.

Get this Instagram tool on: Desktop

Instagram tools for influencers

18. Hypr

HYPR is an influencer marketing platform. Marketers can reach large audiences at scale by targeting influencers based on their audience demographics such as age, location and interests.

Get this Instagram tool on: Desktop

19. Webfluential

Webfluential is an influencer marketing platform that offers an influencer search, campaign management tool, and analytics. It matches you to suitable influencers in your niche and offers reports on which campaigns have been most successful, as well as how well you’ve done relative to the market average for a campaign.

Get this Instagram tool on: Desktop

20. TapInfluence

TapInfluence is a platform designed to streamline influencer marketing campaigns for creators, brands and agencies. The main features of the platform are influencer search, influencer outreach, analytics and campaign management. TapInfluence offers data about influencers’ past performance, as well as a mechanism to work out fees and pay them.

Get this Instagram tool on: Desktop

And that’s a wrap! Hope you enjoy testing out these Instagram tools and give your account the care and attention it deserves, whether you’re beautifying your visuals or refining your strategy.

Know any other Instagram tools that should be on this list? Let us know in the comments below!

About the author
Caitlin Hughes

Caitlin Hughes

Caitlin is a Content Marketing expert at Iconosquare, based in Berlin. She’s passionate about creating ROI-driven content strategies and sharing her best tips on social media marketing. She’s also into true crime, loves ‘80’s music, and spends too much time online shopping.

More posts by Caitlin Hughes

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