ByJanuary 10, 2018 2 Comments

If you’re eager to take a fresh look at your Instagram in 2018 and give it an extra boost, there’s a world of brilliant Instagram tools and apps out there for you. Whether you want to refine your photos with an easy-to-use editing app, plan the overall look and layout of your feed, or track your analytics more closely (without spending too much time on it!), you’ll find something to tick those boxes below.

The Best Instagram Tools to Help You Grow Your Account


Instagram content creation tools


Canva is a great tool for designing your Instagram posts in a matter of seconds. You can select the format of the content you want, with ‘Instagram Post’ being one of the preset templates. Then, you can choose a ready-made design, or simply drag and drop your own image into Canva and edit it as you wish. Image needs a logo or text overlay to make it pop? No problem! If you don’t have the skills of a designer to hand, and need to get that post out fast, Canva has you covered!


Who doesn’t love a good Boomerang? The app, which was actually created by Instagram, allows you to capture short videos which loop back and forth when played. All you need to do is choose your subject, press the button, and let Boomerang do all the work. The app shoots a burst of 10 photos and turns them into a fun video that you can share straight away, or save to your camera roll for later.

Instagram tools boomerang

Boomerang is one of the best Instagram tools for creating short gif-style videos

Instagram editing tools


Whitagram is already a classic app for editing Instagram photos, but if you haven’t heard of it before, you’ve definitely seen photos that have gone through Whitagram first. You know those elegant white borders or backgrounds you’ve seen on those posts popping up in your feed? Yep, that’s done with Whitagram! You can change the size of the border to create a custom look, and you can also edit your photos inside the app as well. One of the most simple but effective Instagram tools!


VSCO is a great Instagram tool for editing photos and making them look really professional. You can choose from a range of preset filters (you can upgrade to a paid account for access to the full selection), or you can edit your photos by changing the brightness, exposure, clarity, and so on. VSCO is also a community for creators, much like Instagram, where you can share your photos and engage with content from others around the world. So, the tool is perfect for creating high-quality images for Instagram, but it’s also much more than that. Who said you couldn’t be part of both communities?

VSCO is one of the best Instagram tools for high-quality editing of photos


Developed by Google, Snapseed is an image retouching tool that lets you transform your photos with loads of great features. You can add effects to your photo to draw attention to certain elements or change the ‘mood’ of the photo, as well as fixing skewed lines and even removing things from the photo that bug you (like that pile of clothes on the floor in your selfie, or, say, that ex who you’d rather forget). Features such as lens blur and double exposure make this one of the most comprehensive photo editing apps out there!

Snapseed is one of the best Instagram tools for image retouchingA Color Story

OK, so I have included quite a few editing apps already, but this list wouldn’t be complete without A Color Story. Rather than offering standard filters, the app allows you to enhance the colors captured in your photo by bringing out bright whites and rich color. You can save your own customisation preferences for use again and again, allowing you to build a uniform Instagram feed full of complimentary images. There are also over 40 cool effects to try out, including flares, fogs and blend mode, to take your images to the next level.

A Color Story is one of top photo editing Instagram tools


Instagram scheduling and planning tools


LA-based UNUM has really taken off since it was founded in 2016. It allows you to store your favorite Insta-worthy photos and visually plan your Instagram by adding your selected photos to your existing grid (imported from Instagram itself). You can move your images around and hide ones which don’t fit aesthetically to see what looks best before you commit to posting your new images to Instagram. The best feature is definitely the feed-planner, but you can also use UNUM to plan your captions, edit your photos, and create, store, and copy any tags, hashtags, or usernames to post in your caption or comments.

UNUM is a great Instagram tool for planning your Instagram feed


Later is the simpler way to plan your visual content marketing for Instagram. It helps you schedule and manage your Instagram posts for multiple Instagram accounts. With Later, you can also track analytics, and create a shoppable feed using their tool.


Plann is a powerful Instagram planning, scheduling and analytics app. Drag and drop your media to curate your feed, edit your photos, manage your hashtags, and much more.


Instagram analytics tools


You weren’t expecting me not to mention Iconosquare, were you? Iconosquare allows you to leverage industry-leading analytics and tools to grow your business on Instagram (and now also on Facebook too!). You can track your Instagram analytics in depth, manage comments and conversations, plan your feed, schedule your Instagram posts and discover influencers, to name just a few things. Iconosquare is an official Instagram partner and is one of the first (and best, of course) Instagram and Facebook analytics suites. See how it works for yourself if you sign up for a free trial 😉

Iconosquare is one of the top Facebook and Instagram tools with a focus on analytics

Simply Measured

Simply Measured from Sprout Social is a social media analytics platform that simplifies end-to-end analysis of all social network activities of its users, whether it’s paid, owned, or earned. Not only will you get an in-depth look at your Instagram analytics, but a range of social platforms including Twitter and Google+. It’s a great tool for social listening and maintaining a holistic overview of your performance on social, so you can tweak your strategy as necessary. provides Instagram analytics such as gained and lost followers, interactions, post engagement rate, top tags by interactions, hashtag performance, and more. Use to find out which of your posts resonate most with your audience, the time when your posts get the most likes and comments, and which hashtags trigger engagement.


Instagram shopping tools


You’ve probably heard about how shoppable Instagram content is a trend to look out for in 2018, and you might have also thought about making the most of it yourself. If you’re an e-commerce business, it makes perfect sense to utilize the opportunity to make your products directly shoppable via your Instagram. Now available in the US, Canada, Brazil, the U.K, Germany, France, Italy, Spain, and Australia, Instagram shopping is going global.

But what if you’re outside of one of these countries? How do you compete? That’s where Like2Buy comes in to play: you can still make your feed shoppable with Like2Buy. All you need to do is connect your product feed, feature content and they auto-generate a link in your bio to let your customers shop. According to their website, Like2Buy-referred visitors spend more time browsing on-site, view more pages, and have a greater average order value than the average mobile consumer.

Like2Buy is the best Instagram tool for making your feed shoppable


Tap Bio is for anyone using social media to promote themselves or their business by converting more social media followers into customers and fans. The best way to describe it is a mini-website, in story form, that you create and manage on your phone. It allows you to bring your social content together in a simple online presence, even if you don’t have an actual website. Just select the content you want to promote and select from a variety of ‘cards’ or placements to create your landing page. Although Tap Bio was designed specifically to address Instagram’s bio link problem, and to feel like a native extension of the Instagram experience, you can use it with any social platform.

Tap Bio is a great Instagram tool for generating more traffic via Instagram


Instagram advertising tools


Last but certainly not least is AdEspresso. I actually love using this for created Instagram and Facebook ads as it’s so much easier to navigate and manage campaigns than Facebook Ads Manager or Power Editor. You can A/B test your ads to find out which are performing best and which ones you should switch off. AdEspresso will even tell you which are your best performing ads based on your campaign goal, which saves you time and effort. So, if you’re ready to get serious about Instagram advertising, give it a go!

AdEspresso is one of the top tools for Instagram and Facebook advertising


Across different platforms, AdRoll provides different tools for more effective retargeting and flexible segmentation that reaches high-intent customers with relevant ads at the right time. AdRoll’s technology considers dozens of shopper behaviors—including what people are currently looking for online—to target and tailor your message. It’s a great plaform for driving traffic, growing brand awareness and boosting conversions on a large scale.

And that’s a wrap! I hope you enjoy testing out these Instagram tools and giving your account the care and attention it deserves, whether you’re beautifying your visuals or refining your strategy. Know any other Instagram tools that should be on this list? Let us know in the comments below!


Instagram influencer tools


HYPR is an influencer marketing platform. Marketers can reach large audiences at scale by targeting influencers based on their audience demographics such as age, location and interests.


Webfluential is an influencer marketing platform that offers an influencer search, campaign management tool, and analytics. It matches you to suitable influencers in your niche and offers reports on which campaigns have been most successful, as well as how well you’ve done relative to the market average for a campaign.

Instagram tools webfluential


TapInfluence is a platform designed to streamline influencer marketing campaigns for creators, brands & agencies. The main features of the platform are influencer search, influencer outreach, analytics and campaign management. TapInfluence offers data about influencers’ past performance. as well as a mechanism to work out fees and pay them.

Article originally published 10.01.17

Updated 11.09.18

Caitlin Hughes

Author Caitlin Hughes

Caitlin is a Content Marketing expert at Iconosquare, based in Berlin. She’s passionate about creating ROI-driven content strategies and sharing her best tips on social media marketing. She’s also into true crime, loves ‘80’s music, and spends too much time online shopping.

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