ByNovember 1, 2017 11 Comments

By now, you’ve probably got to grips with Instagram analytics, and have found yourself looking for something more. You want to dig a little deeper into your analytics to really understand the performance of your Instagram metrics, and track your growth.  Am I right?

But the truth is, apart from tell you which analytics platform is better than another, no one actually ever tells you how to use them so that you get the most added value.

That’s why, in this guide, I’m going to walk you through using a combination of Instagram Insights and Iconosquare, to help you take your Instagram marketing game to the next level.

Iconosquare’s Instagram Analytics: A Step-by-Step Guide

Understanding Instagram analytics with Iconosquare

Instagram Insights

If you’re using Instagram for business purposes, the chances are you’ve already converted your Instagram account to Business. (If you haven’t done that yet – now is the time, by the way 😉.)

I’m not going to delve into the benefits of having a Business-verified Instagram account (you can read about it here), but there’s one undeniable perk: access to Instagram Insights, a hidden stash of juicy information if you’re serious about growing your Instagram.

Insights are, essentially, statistics regarding your Instagram account. Natively, Instagram provides businesses with the following Insights about their account:

  • Impressions & reach (over the last 7 days)
  • Clicks to website
  • Statistics on posts and Stories
  • Some information on followers

Instagram's native analytics

This kind of information is valuable if you’re an Instagram marketer. Having said that, the graphs and charts provided by Insights are, unfortunately, not that detailed. You don’t get the exact number for each bar on the age range chart, for example, and you can’t modify the date ranges, so have to make do with a week’s worth of stats only. Furthermore, the fact that these Insights are only available on mobile can be somewhat limiting in terms of visualization of the data.

“So what to do, Emily, what to do?” 🙀

Well, if you’re interested to know, it might make sense for you to check out Iconosquare!  Iconosquare can offer an array of analytics and marketing insights into your Instagram account, building on the data provided by native Instagram analytics. Curious to discover more detailed stats that will boost your results, without having to do the legwork? Here’s how to use Instagram with Iconosquare for maximum impact.


Iconosquare’s Instagram Analytics

“Paying attention to your insights with tools like Iconosquare & IG Insights will help you have more success on Instagram. Knowing when your target audience is active on Instagram helps you stay top of mind & get the attention of those you are meant to serve & do biz with.”
Sue B Zimmerman, Instagram Expert & Business Coach

1. A desktop platform

Iconosquare is at home on your desktop. This simple difference makes visualizing all your data on a large screen possible, and really easy! All the key stats are right there for you once you click Overview under the Analytics tab in the sidebar to the left of the screen:

Iconosquare's Instagram Analytics: A Step-by-Step Guide

2. Custom time period selection

Iconosquare allows the selection of a custom time period which, once selected, will apply to all of your displayed data. This means you can get info on a particular day/week/month in the blink of an eye. You can find the date picker in the top right hand corner of the screen, just below your profile icon.

Iconosquare's Instagram Analytics: A Step-by-Step Guide

3. Follower growth

“When it comes to growing an Instagram account you need to be able to measure whats working. We’ve used Iconosquare to be our number one tool for analytics to grow our Instagram account from 0-850k+ followers in 18 months.”

Nathan Chan, CEO & Publisher at Foundr Magazine

Everyone loves seeing their community grow! With Iconosquare, you can see that evolution at the drop of a hat.

This kind of data is really useful for understanding if your Instagram strategy has been successful. Maybe you’re losing followers because your audience isn’t interested in your content? Or, maybe your follower count has dropped after changing the tone of your captions? If so, you’ve got some actionable data to work with! You can find all this info in the Community section, under the Analytics tab.

Iconosquare's Instagram Analytics: A Step-by-Step Guide

4. Community stats

Thanks to geolocated media, Iconosquare can tell you where in the world your followers are, which city they live in, what language they speak, etc. This is particularly important if you want to understand your best times to post, as you don’t want to publish your content when your most of your followers are asleep, do you?

Instagram followers location on Iconosquare

Which leads us to the next point:

5. Best time to post

Iconosquare gathers data from your Instagram activity to tell you on which days and at which times you’re getting the most engagement on your posts. So, you no longer need to keep track of every single posting time manually! Head to the Engagement tab under Analytics. Here, your most successful time slot is displayed as a bright pink circle with a star in the centre, with the black circles denoting your regular posting times. Experimenting with a few different posting times, and then sticking to the most successful ones, is a sure-fire way to boost your engagement!

Best time to post on Instagram

6. Engagement rate

Under the Engagement tab, Iconosquare shows you your engagement rate as a percentage for your posts during your selected time period. This gives you a clear vision of how well you’re performing at a glance, as well as which content is the most engaging for your followers. This will help you to really deliver relevant and interesting content to your audience as part of a well-researched strategy.

7. Hashtag tracking

Tracking hashtags can help you to see how well your brand hashtag (or any other hashtag you’re interested in) is faring on Instagram. You will find out the evolution in number of posts, the most liked media, the location where the hashtag is used the most, and much more. You can even compare hashtags with one another to see which is more popular, and feast your eyes on the most engaging posts.

8. Competitor tracking

Much like the tracking of hashtags, the Competitors tracking feature will allow you to monitor other accounts of interest to you. Get insights on your competitors and any other account you’d like to get a deeper understanding of (like their engagement rate, average number of likes/comments, posting habits, etc.). Then, benchmark your business against them! You know what they say, “keep your friends close…”.

9. Exports and reports

With Iconosquare, you can export your data at your leisure: so handy if you’re needing to create reports for your boss, or if you just want to dig deeper into your insights. You can even sign up to daily, weekly or monthly email reports which send a personalized overview of your performance straight to your inbox (and your boss’ if you wish!).

Iconosquare's Instagram Analytics: A Step-by-Step Guide

Instagram & Iconosquare: Perfect Allies

Bear in mind that most of the information provided by native Instagram analytics is separate to the info you can find on approved analytics platforms. Only Instagram can provide you with very particular information about your account, as third-party access to Instagram’s API is limited. However, the stats provided by Instagram’s insights are incredibly minimal when compared to the scope of specific, historical data you can get your hands on with an analytics platform like Iconosquare. Getting the best of both worlds would mean combining the two!

Iconosquare's Instagram Analytics: A Step-by-Step Guide


Related read: Now you know where to find the data you need to skyrocket your success on Instagram, why not check out these 6 common Instagram myths? They might just surprise you!
Emily Lydon

Author Emily Lydon

Emily is an Inbound Marketer for Iconosquare, based in the Limoges office. She loves all things social and revels in keeping on top of the social media marketing game by writing for the blog. She’s also a bit obsessed with sushi, gin and Netflix.

More posts by Emily Lydon

Iconosquare: the #1 marketing platform for Instagram

Access Instagram insights, manage and schedule your content, and research the best hashtags and influencers with Iconosquare.