Searching for the right tools to make your social media job easier can be exhausting, but once you’ve found them, you wonder how you ever managed before! Whether you’re in need of some design help, want to do away with annoying scheduling tasks, or even find a tool that can help you manage entire campaigns, rest assured the perfect match is out there!
This post looks at 7 top social media marketing tools that cover all those bases and more, but if you’re on the hunt for something else, take a look at Iconosquare’s SMMartbox: a curated list of over 150+ helpful tools to help save savvy social marketers like yourself precious time, and create even better content.
7 Essential Time-Saving Social Media Marketing Tools
Price range: Free – $6 p/m
Best for: Driving traffic
We all know that feeling that stops us dead in our tracks. The one we get when we realize, 3 hours after posting, that we forgot to update the link in our bio! New post, old link – oh dear! 😬
Updating the link in your bio is just one more task to think about, and if you’re posting on Instagram regularly, it can sneakily eat away at your time. Thankfully, this is one problem Linktree can take off your table for just $6 a month.
Linktree is a tool for optimizing your Instagram traffic, whether you’re a blogger or running a content platform. You can choose between a free or paid plan, but only with the paid plan can you time your links to go live in-line with scheduled posts.
With Linktree, you’ll get one bio link to house all the content you’re driving followers to. It’s really straightforward and, on top of being a great time-saver, lets your content live on beyond the feed. All of your content will be accessible via the one link, with the most recent at the top of the page. So, not only will visitors see your latest post, they’ll also see your previous posts and check those out too!
More traffic, less messing around. Perfect 👌
Price range: Free
Best for: Image selection
There are loads of cool new ways that AI is helping us save time and produce better quality content. Ask Lisa is just one great example of how AI and social media go hand-in-hand. The app chooses the best photo among all the photos you upload, predicts which will be the most liked on Instagram, then associates relevant hashtags to the photo. This means you don’t need to waste time painstakingly pouring over 100 snaps of the same thing, trying to figure out which has the best angle or the best tonality (we all do it!). Let Lisa take over and make the decision for you!
Price range: $12.50 – $82.50 p/m
Best for: Creating visuals
Creating infographics is a great way to captivate your audience and repurpose less-visual content, such as blog posts and ebooks, but creating them from scratch can be a headache. If you like the idea but don’t think you’re up to the design challenge, take a look at Piktochart. It’s a really intuitive tool that provides loads of great templates and color-schemes, as well as thousands of free icons. And it’s not just for infographics: you can also use Piktochart to design presentations, reports, flyers and posters. All you have to do is important the data you want to display, and then select the format and design that works best for your purpose.
Everything is fully customizable so you can make the design your own (or just stick to the basics!). The graphics are also optimized for SEO, meaning Google can read the images and understand their relevance, boosting your SEO rating.
Price range: Custom
Best for: Influencer marketing
TapInfluence is a platform designed to streamline influencer marketing campaigns for creators, brands & agencies. The main features of the platform are influencer search, influencer outreach, analytics and campaign management.
If you’re serious about influencer marketing, this tool is definitely worth a try. TapInfluence has over 50,000+ influencers on their database, and with their Influencer Discovery tool you can get a full look at the influencer profiles that interest you. Want detailed insights about the influencer’s audiences, such as their brand affinities and demographic data? TapInfluence has got it covered. You can also see what influencers’ average Cost Per Engagement (CPE) is before committing to a collaboration. The platform offers automation tools to help running influencer collaborations, and provides in-depth analytics to help you measure the success of your campaigns.
Price range: Free – $99.99 p/m
Best for: Social media management
Everypost is a great tool for managing multiple social media accounts across a range of channels, including Facebook, YouTube, Instagram, Flickr and Pinterest. The easy-to-navigate interface makes it easier for marketers to curate and schedule content. The Teams Plan allows up to 25 team members access to manage the accounts, which is ideal for agencies with a large number of clients. You can also group your social accounts under ‘brand profiles’ with a Plus Plan or above which makes life a whole lot easier. If you’re on the hunt for a comprehensive scheduling tool that covers all the key social channels, you can put for a free 14 day trial first to see if it’s a match for you.
Price range: $9.99 – Custom p/m
Best for: Social media management
Another great collaborative tool for managing your social media accounts is Tailwind. The tool allows you to monitor you your presence across Instagram and Pinterest, offering a complete suite of marketing tools including smart scheduling, analytics, content discovery and more. Some key features include reach optimization, which automatically optimizes your posting schedules based on when your audience is most engaged; bulk image upload, a drag and drop calendar, multi-board pinning, and a hashtag boards to help you plan and organise your Instagram and Pinterest tags. It will even come up with hashtag ratings of your previously used Insta hashtags! The browser extension also makes repinning or reposting content easier by allowing you to create multiple posts from any site in one go (just keep an eye on those copyright permissions!).
Price range: $9 – Custom p/m
Best for: Instagram & Facebook analytics and scheduling
Iconosquare allows you to leverage industry-leading analytics and tools to grow your business on Instagram and Facebook. You can track your analytics in depth, manage comments and conversations, schedule your posts, research and monitor your hashtags, and keep an eye on your competitors, all in one place. As an Instagram and Facebook partner, Iconosquare is able to offer more in-depth data and provide access to to a wide range of features such as Stories analytics and automatic posting. There are various plans tailored to all types of businesses, whether you’re a small business or an agency with multiple clients. Take a look at the full list of plans and pricings to see which option works best for you.
If these social media marketing tools haven’t answered all your prayers, take a look at SMMartbox for plenty more helpful suggestions that will save you time and streamline your social media marketing process!