Social Media Marketing

9 Social Media Facts We Learned from #SMWLDN 2017

When Photoshop came out, we learned it. When Final Cut Pro came out, we learned it. Yet, social media is still a medium that we…
October 6, 2017
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Paying for Followers and Engagement on Social: Pros & Cons
Social Media Marketing

Paying for Followers and Engagement on Social: Pros & Cons

So you're just starting out on Instagram and need to get things off the ground. Thinking of paying for followers and engagement? Think again my…
June 23, 2017
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should you be using social automation?
Social Media Marketing

Social Automation: Friend or Foe?

Sometimes contemplating the enormity of the task that is growing a social following for your business can be scary for a social media marketer... No surprise…
June 15, 2017
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Video: The Only Way to Attract Millennials on Social
Instagram strategy

Video: The Only Way to Attract Millennials on Social

A Facebook IQ study looks at the results of a survey conducted on around 2000 people over the age of 18, in the UK and…
May 5, 2017
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Snapchat VS. Instagram
Instagram strategy

Instagram vs. Snapchat: Who Wins in Post-Millennials’ Eyes?

Post-Millennials, or Generation Z, have very clear ideas when it comes to their favorite social networks. Although still only very young, Generation Z is the…
April 14, 2017
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women's day
IconoCases

Women’s Day on Instagram: A Tale of Two Mamas

International Women's Day celebrates the social, economic, cultural and political achievement of women all over the world. More than ever, women are finding ways to…
March 8, 2017
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social influence
Social Media Marketing

Instagramers & YouTubers Own the Social Influence Scene

Social Media marketers have a tough job. If you're one, you'll know. Besides having to keep on top of the existing tasks at hand, new…
November 30, 2016
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facebook and instagram
Facebook strategy

People Insights: Comparing Facebook and Instagram

This week's news report was all about insights into Facebook and Instagram users, after a report was published by Facebook IQ. (more…)
August 3, 2016
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Iconosquare: the #1 marketing platform for Instagram

Access Instagram insights, manage and schedule your content, and research the best hashtags and influencers with Iconosquare.

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