Instagram

How to Enable Instagram Dark Mode (+ Facebook, Twitter, Pinterest & YouTube)

Instagram Dark Mode has been available for a few months now, but have you taken advantage of it yet? Instagram…

How to Reply to Instagram DMs On Desktop

Wondering how to respond to your Instagram DMs on desktop? For a while now, it’s been possible to reply to…

Your Guide to the Threads App: Instagram’s Own Messaging Platform

Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now,…

7 Biggest Instagram Trends to Watch in 2020

2019 saw some big changes rolled out across Instagram. Perhaps the biggest was hiding public like counts, a “test” that…

How Does the Instagram Algorithm Work? 4 Tips to Better Understand the Algorithm

Hardly a day goes by without someone complaining about the Instagram algorithm. And sometimes it’s difficult to tell if we’re discussing…

Which Instagram Ads Are Better? Results From Our Experiment

Which Instagram ads are better? If you’re an experienced social media marketer, you’ve probably already asked yourself this very question…

Instagram Creator Profiles vs. Instagram Business Profiles: Should You Convert?

The Creator Studio in Facebook has been quietly launched for over a year now and Instagram recently introduced Creator profiles aimed at…

Instagram Is Hiding Like Counts: Here’s Why That’s a Good Thing

Have you heard that Instagram is hiding public like counts? That’s right! At this year’s annual F8 developer conference, Instagram…

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to…

How to Post on Instagram from PC

How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that…

8 Instagram Analytics Tools You Should Consider in 2019

We all dream of having a perfectly planned out social strategy, backed up by figures and driven by precise goals.…

Increase Your Instagram Engagement in 8 Easy Steps

A good Instagram engagement rate is essential to growing your account, and so it’s unsurprising that this is the number one…