repurpose-content
Instagram

7 Ways of Repurposing Content on Social Media for Maximum Results

If you are struggling to create high-quality new content to satisfy your audience, repurposing content could be the solution to all your problems!  Many of…
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instagram-captions
Instagram strategy

The Ultimate Checklist for Writing Instagram Captions as a Business

Instagram is all about high-quality photos, right? Well, yes, but not entirely. Even if Instagram is THE visual social network, once you’ve taken the perfect…
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Guide to social media influencers
Instagram strategy

A Guide to Social Media Influencers: Mega, Macro, Micro, and Nano

Can you remember a time before the word “influencer”? Love it or hate it, it’s now firmly embedded into everyday language. Up until a few…
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Instagram Dark Mode Guide
Instagram

How to Enable Instagram Dark Mode (+ Facebook, Twitter, Pinterest & YouTube)

Instagram Dark Mode has been available for a few months now, but have you taken advantage of it yet? Instagram Dark Mode enables you to…
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Instagram DMs on desktop
Instagram

How to Reply to Instagram DMs On Desktop

Wondering how to respond to your Instagram DMs on desktop? For a while now, it’s been possible to reply to Instagram DMs on desktop, avoiding…
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How to use Instagram Threads
Instagram

Your Guide to the Threads App: Instagram’s Own Messaging Platform

Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now, after nearly 3 years in…
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Instagram strategy

7 Biggest Instagram Trends to Watch in 2020

2019 saw some big changes rolled out across Instagram. Perhaps the biggest was hiding public like counts, a “test” that started in the summer and…
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Understanding the algorithm on Instagram
Instagram

How Does the Instagram Algorithm Work? 4 Tips to Better Understand the Algorithm

Hardly a day goes by without someone complaining about the Instagram algorithm. And sometimes it’s difficult to tell if we’re discussing a simple set of instructions…
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Which Instagram ads are better?
Instagram

Which Instagram Ads Are Better? Results From Our Experiment

Which Instagram ads are better? If you’re an experienced social media marketer, you’ve probably already asked yourself this very question many times. But few have…
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Instagram

Instagram Creator Profiles vs. Instagram Business Profiles: Should You Convert?

The Creator Studio in Facebook has been quietly launched for over a year now and Instagram recently introduced Creator profiles aimed at influencers, bloggers and other significantly…
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Instagram

Instagram Is Hiding Like Counts: Here’s Why That’s a Good Thing

Have you heard that Instagram is hiding public like counts? That’s right! At this year’s annual F8 developer conference, Instagram revealed that it would start…
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Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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