How to Get More Customer Testimonials on Instagram
With 1 billion monthly active users, 90% of whom follow at least one business account in-app, Instagram is a great marketing communication channel for companies…
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7 Can’t-Miss Tools for Creating Irresistible Instagram Ads
There’s a reason why three-quarters of marketers use Instagram — it’s a highly effective platform for netting potential customers. However, if your Instagram ads aren’t…
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Tips to Create Impactful Content for Social Media
Creating impactful content for social media channels has become a priority for many marketers. Yet it seems it’s still a bit of a challenge for…
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How To Properly Use Social Media To Build Links
You’ll already be using social media to promote your products and connect with your customers, but have you considered using it as a link-building tool?…
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How to Improve your Instagram Engagement Rate: A Guide for Social Media Marketers
Wondering how to improve your Instagram engagement rate? With 200 million Instagram users visiting at least one business profile daily, there’s never been a better…
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How to Run a Social Media Contest: A Complete Guide
There’s one thing I bet you’ve done at least once in your life: entered a social media contest. Indeed, social media offers great windows of…
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How to Enable Instagram Dark Mode (+ Facebook, Twitter, Pinterest & YouTube)
Instagram Dark Mode has been available for a few months now, but have you taken advantage of it yet? Instagram Dark Mode enables you to…
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How to Reply to Instagram DMs On Desktop
Wondering how to respond to your Instagram DMs on desktop? For a while now, it’s been possible to reply to Instagram DMs on desktop, avoiding…
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How to Download Instagram Videos (A Very Functional Guide)
Looking to download Instagram videos directly to your computer or phone? Then you are at the right place. Whether it is a tutorial featuring the…
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Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time
For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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8 Great Instagram Poll Ideas to Increase Stories’ Engagement
Looking to increase your engagement on Stories? There are plenty of great Instagram poll ideas you can use to do that! From promoting product releases, to…
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The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?
One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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