Instagram Marketing

How to Improve your Instagram Engagement Rate: A Guide for Social Media Marketers

Wondering how to improve your Instagram engagement rate? With 200 million Instagram users visiting at least one business profile daily, there’s never been a better…
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Running Social Media Contests
Instagram tips

How to Run a Social Media Contest: A Complete Guide

There’s one thing I bet you’ve done at least once in your life: entered a social media contest. Indeed, social media offers great windows of…
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Instagram Dark Mode Guide
Instagram

How to Enable Instagram Dark Mode (+ Facebook, Twitter, Pinterest & YouTube)

Instagram Dark Mode has been available for a few months now, but have you taken advantage of it yet? Instagram Dark Mode enables you to…
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Instagram DMs on desktop
Instagram

How to Reply to Instagram DMs On Desktop

Wondering how to respond to your Instagram DMs on desktop? For a while now, it’s been possible to reply to Instagram DMs on desktop, avoiding…
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Instagram bio to get followers
Instagram tips

Tips to Create an Instagram Bio That Grows Your Followers on Autopilot

If I told you that your Instagram bio is the most important thing about your Instagram account, would you believe me? Forget the pictures and captions,…
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Which Instagram ads are better?
Instagram

Which Instagram Ads Are Better? Results From Our Experiment

Which Instagram ads are better? If you’re an experienced social media marketer, you’ve probably already asked yourself this very question many times. But few have…
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Download Instagram videos
Instagram tips

How to Download Instagram Videos (A Very Functional Guide)

Looking to download Instagram videos directly to your computer or phone? Then you are at the right place. Whether it is a tutorial featuring the…
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Instagram strategy

Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time

For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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Instagram tips

8 Great Instagram Poll Ideas to Increase Stories’ Engagement

Looking to increase your engagement on Stories? There are plenty of great Instagram poll ideas you can use to do that! From promoting product releases, to…
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Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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Best Instagram Tools
Instagram tips

20 Instagram Tools to Design, Plan, Schedule and Analyze Your Content

Is Instagram taking too much of your time lately? Then it’s time to invest in useful Instagram tools. While tools won’t solve all your problems…
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How to post on Instagram from PC or Mac
Instagram tips

How to Post on Instagram from PC

How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that Instagram is a mobile-only app.…
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