Instagram tips

How to Get More Customer Testimonials on Instagram

With 1 billion monthly active users, 90% of whom follow at least one business account in-app, Instagram is a great marketing communication channel for companies…
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Instagram Marketing

7 Can’t-Miss Tools for Creating Irresistible Instagram Ads

There’s a reason why three-quarters of marketers use Instagram — it’s a highly effective platform for netting potential customers. However, if your Instagram ads aren’t…
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Instagram tips

Tips to Create Impactful Content for Social Media

Creating impactful content for social media channels has become a priority for many marketers. Yet it seems it’s still a bit of a challenge for…
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Facebook tips

How To Properly Use Social Media To Build Links

You’ll already be using social media to promote your products and connect with your customers, but have you considered using it as a link-building tool?…
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Instagram Marketing

How to Improve your Instagram Engagement Rate: A Guide for Social Media Marketers

Wondering how to improve your Instagram engagement rate? With 200 million Instagram users visiting at least one business profile daily, there’s never been a better…
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Running Social Media Contests
Instagram tips

How to Run a Social Media Contest: A Complete Guide

There’s one thing I bet you’ve done at least once in your life: entered a social media contest. Indeed, social media offers great windows of…
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Instagram Dark Mode Guide
Instagram

How to Enable Instagram Dark Mode (+ Facebook, Twitter, Pinterest & YouTube)

Instagram Dark Mode has been available for a few months now, but have you taken advantage of it yet? Instagram Dark Mode enables you to…
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Instagram DMs on desktop
Instagram

How to Reply to Instagram DMs On Desktop

Wondering how to respond to your Instagram DMs on desktop? For a while now, it’s been possible to reply to Instagram DMs on desktop, avoiding…
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Download Instagram videos
Instagram tips

How to Download Instagram Videos (A Very Functional Guide)

Looking to download Instagram videos directly to your computer or phone? Then you are at the right place. Whether it is a tutorial featuring the…
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Instagram tips

Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time

For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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Instagram tips

8 Great Instagram Poll Ideas to Increase Stories’ Engagement

Looking to increase your engagement on Stories? There are plenty of great Instagram poll ideas you can use to do that! From promoting product releases, to…
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Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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