Instagram strategy

Bella Foxwell 24 Apr

Instagram Marketing

How to Improve your Instagram Engagement Rate: A Guide for Social Media Marketers

Wondering how to improve your Instagram engagement rate? With 200 million Instagram users visiting at least one business profile daily, there’s never been a better…

Tania Ferreira 31 Mar

Instagram strategy

The Ultimate Checklist for Writing Instagram Captions as a Business

Instagram is all about high-quality photos, right? Well, yes, but not entirely. Even if Instagram is THE visual social network, once you’ve taken the perfect…

Bella Foxwell 17 Feb

Instagram

A Guide to Social Media Influencers: Mega, Macro, Micro, and Nano

Can you remember a time before the word “influencer”? Love it or hate it, it’s now firmly embedded into everyday language. Up until a few…

Olga Rabo 23 Dec

Instagram

Your Guide to the Threads App: Instagram’s Own Messaging Platform

Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now, after nearly 3 years in…

Bella Foxwell 09 Dec

Instagram

7 Biggest Instagram Trends to Watch in 2020

2019 saw some big changes rolled out across Instagram. Perhaps the biggest was hiding public like counts, a “test” that started in the summer and…

Bella Foxwell 04 Nov

Instagram

How Does the Instagram Algorithm Work? 4 Tips to Better Understand the Algorithm

Hardly a day goes by without someone complaining about the Instagram algorithm. And sometimes it’s difficult to tell if we’re discussing a simple set of instructions…

Olga Rabo 14 Oct

Instagram strategy

How to Use Instagram Highlights on Stories Strategically

Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…

Bella Foxwell 12 Aug