How to Establish a Brand Voice on Social Media
We often pay a lot of attention to how brands look on social media but brand voice can be as influential as logo design, imagery…
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How Creative Freelancers Can Build A Social Following
Working as a freelancer and need to build a social following? One of the hardest things about freelancing is generating leads. When you’re up against…
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What Does an Instagram Sales Funnel Look Like?
So you know Instagram is great for business, right? For starters, a whopping 81% of people use Instagram to help research products and services. And,…
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The Only Instagram Metrics You Need to Monitor in 2020
When was the last time you dug into the Insights section of your Instagram app? Go on, you can be honest with me. Was it…
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How to Improve your Instagram Engagement Rate: A Guide for Social Media Marketers
Wondering how to improve your Instagram engagement rate? With 200 million Instagram users visiting at least one business profile daily, there’s never been a better…
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The Ultimate Checklist for Writing Instagram Captions as a Business
Instagram is all about high-quality photos, right? Well, yes, but not entirely. Even if Instagram is THE visual social network, once you’ve taken the perfect…
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A Guide to Social Media Influencers: Mega, Macro, Micro, and Nano
Can you remember a time before the word “influencer”? Love it or hate it, it’s now firmly embedded into everyday language. Up until a few…
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Your Guide to the Threads App: Instagram’s Own Messaging Platform
Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now, after nearly 3 years in…
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7 Biggest Instagram Trends to Watch in 2020
2019 saw some big changes rolled out across Instagram. Perhaps the biggest was hiding public like counts, a “test” that started in the summer and…
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How Does the Instagram Algorithm Work? 4 Tips to Better Understand the Algorithm
Hardly a day goes by without someone complaining about the Instagram algorithm. And sometimes it’s difficult to tell if we’re discussing a simple set of instructions…
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How to Use Instagram Highlights on Stories Strategically
Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time
For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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