How to Establish a Brand Voice on Social Media
We often pay a lot of attention to how brands look on social media but brand voice can be as influential as logo design, imagery…
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How Creative Freelancers Can Build A Social Following
Working as a freelancer and need to build a social following? One of the hardest things about freelancing is generating leads. When you’re up against…
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What Does an Instagram Sales Funnel Look Like?
So you know Instagram is great for business, right? For starters, a whopping 81% of people use Instagram to help research products and services. And,…
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How to Improve your Instagram Engagement Rate: A Guide for Social Media Marketers
Wondering how to improve your Instagram engagement rate? With 200 million Instagram users visiting at least one business profile daily, there’s never been a better…
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The Ultimate Checklist for Writing Instagram Captions as a Business
Instagram is all about high-quality photos, right? Well, yes, but not entirely. Even if Instagram is THE visual social network, once you’ve taken the perfect…
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A Guide to Social Media Influencers: Mega, Macro, Micro, and Nano
Can you remember a time before the word “influencer”? Love it or hate it, it’s now firmly embedded into everyday language. Up until a few…
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Your Guide to the Threads App: Instagram’s Own Messaging Platform
Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now, after nearly 3 years in…
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7 Biggest Instagram Trends to Watch in 2020
2019 saw some big changes rolled out across Instagram. Perhaps the biggest was hiding public like counts, a “test” that started in the summer and…
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How Does the Instagram Algorithm Work? 4 Tips to Better Understand the Algorithm
Hardly a day goes by without someone complaining about the Instagram algorithm. And sometimes it’s difficult to tell if we’re discussing a simple set of instructions…
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How to Use Instagram Highlights on Stories Strategically
Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time
For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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Instagram Report: How to Make Yours Stress-Free
The dreaded Instagram report. Your client or boss has requested it, and it’s your job to come up with the goods. At this point, you’re…
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