freelancers-build-social-following-cover
Instagram strategy

How Creative Freelancers Can Build A Social Following

Working as a freelancer and need to build a social following? One of the hardest things about freelancing is generating leads. When you’re up against…
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instagram-sales-funnel-header
Instagram strategy

What Does an Instagram Sales Funnel Look Like?

So you know Instagram is great for business, right? For starters, a whopping 81% of people use Instagram to help research products and services. And,…
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instagram_metrics_cover
Instagram Marketing

The Only Instagram Metrics You Need to Monitor in 2020

When was the last time you dug into the Insights section of your Instagram app? Go on, you can be honest with me. Was it…
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Instagram Marketing

How to Improve your Instagram Engagement Rate: A Guide for Social Media Marketers

Wondering how to improve your Instagram engagement rate? With 200 million Instagram users visiting at least one business profile daily, there’s never been a better…
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instagram-captions
Instagram strategy

The Ultimate Checklist for Writing Instagram Captions as a Business

Instagram is all about high-quality photos, right? Well, yes, but not entirely. Even if Instagram is THE visual social network, once you’ve taken the perfect…
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Guide to social media influencers
Instagram strategy

A Guide to Social Media Influencers: Mega, Macro, Micro, and Nano

Can you remember a time before the word “influencer”? Love it or hate it, it’s now firmly embedded into everyday language. Up until a few…
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How to use Instagram Threads
Instagram

Your Guide to the Threads App: Instagram’s Own Messaging Platform

Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now, after nearly 3 years in…
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Instagram strategy

7 Biggest Instagram Trends to Watch in 2020

2019 saw some big changes rolled out across Instagram. Perhaps the biggest was hiding public like counts, a “test” that started in the summer and…
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Understanding the algorithm on Instagram
Instagram

How Does the Instagram Algorithm Work? 4 Tips to Better Understand the Algorithm

Hardly a day goes by without someone complaining about the Instagram algorithm. And sometimes it’s difficult to tell if we’re discussing a simple set of instructions…
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Guide to Instagram Stories Highlights
Instagram strategy

How to Use Instagram Highlights on Stories Strategically

Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Instagram tips

Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time

For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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instagram report
Instagram strategy

Instagram Report: How to Make Yours Stress-Free

The dreaded Instagram report. Your client or boss has requested it, and it’s your job to come up with the goods. At this point, you’re…
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