How to Convince Your Boss Your Social Media Efforts Are Working
Brand marketers often encounter CEOs who don't accept social media marketing. Their doubts are common, and social media marketing is challenging to calculate benefits and…
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Social Media vs. Email Marketing – 6 Ways to Use Both For Higher Conversions
For far too long social media and email have been approached as standalone, entirely unique channels. But in an age where omnichannel marketing is all…
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Go Beyond Vanity Metrics on Social Media: 8 Metrics to Track Instead
There’s a lot more to social media than vanity metrics like engagement and follower growth. Tracking your performance only in terms of likes, retweets, shares,…
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Everything You Should Know About Selling On Facebook
Facebook. We’ve all (or at least almost all) got it. But in terms of marketing, just how much potential does it have? Well, with over…
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Instagram Etiquette: 10 Unwritten Rules to Show Your Good Manners
Being the ninth most visited place on the web, Instagram has become quite crowded. People of the most contrasting backgrounds gather to discuss Christiano Ronaldo's…
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5 Tips to Promote Your Freelance Skills on Social Media
So, you need to promote your freelance skills on social media. This article will show you how to do just that, and thereby help you…
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4 Reasons Why Brands Work With Micro Influencers
Everyone knows (and probably follows) several influencers on social media. Whether it’s a professional athlete or musician or actor, our favorite celebrities are getting paid…
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7 Can’t-Miss Tools for Creating Irresistible Instagram Ads
There’s a reason why three-quarters of marketers use Instagram — it’s a highly effective platform for netting potential customers. However, if your Instagram ads aren’t…
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Instagram Shopping in 2021: Best Practices
If you hadn't planned on using Instagram Shopping in 2021 for your business, you need to rethink your strategy. Towards the end of 2020, in…
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What is a Good Engagement Rate on Instagram (& How to Achieve it!)
If your goal in 2021 is to increase your engagement rate on Instagram, then firstly: great goal. Focusing on engagement rate rather than obsessing over…
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No, the Instagram algorithm isn’t lowering your reach
If I had a penny for every time someone mentioned the words “Instagram algorithm”... … I would be very, very rich. In recent weeks, with the…
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How to Streamline Your Instagram Marketing With Automation
Need to learn how to improve your Instagram marketing with automation? Instagram now has over 1 billion monthly active users. This makes it one of…
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