Instagram Marketing

How Social Media Optimization Can Help Your Website Rank on Google

The majority of the world's population now uses social media, brought together over great distances to engage in conversation. This immense popularity has made social…
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Instagram Marketing

Go Beyond Vanity Metrics on Social Media: 8 Metrics to Track Instead

There’s a lot more to social media than vanity metrics like engagement and follower growth. Tracking your performance only in terms of likes, retweets, shares,…
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Facebook strategy

Everything You Should Know About Selling On Facebook

Facebook. We’ve all (or at least almost all) got it. But in terms of marketing, just how much potential does it have?  Well, with over…
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Instagram Marketing

Instagram Etiquette: 10 Unwritten Rules to Show Your Good Manners

Being the ninth most visited place on the web, Instagram has become quite crowded. People of the most contrasting backgrounds gather to discuss Christiano Ronaldo's…
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Instagram Marketing

5 Tips to Promote Your Freelance Skills on Social Media

So, you need to promote your freelance skills on social media. This article will show you how to do just that, and thereby help you…
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Instagram Marketing

4 Reasons Why Brands Work With Micro Influencers

Everyone knows (and probably follows) several influencers on social media. Whether it’s a professional athlete or musician or actor, our favorite celebrities are getting paid…
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Instagram Marketing

7 Can’t-Miss Tools for Creating Irresistible Instagram Ads

There’s a reason why three-quarters of marketers use Instagram — it’s a highly effective platform for netting potential customers. However, if your Instagram ads aren’t…
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Instagram Marketing

Instagram Reels or TikTok: 7 Things You Need to Know

So, should you be using Instagram Reels or TikTok? If you are a marketer, influencer, blogger, or, let’s say, a journalist, it won’t come as…
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Instagram Marketing

Instagram Shopping in 2021: Best Practices

If you hadn't planned on using Instagram Shopping in 2021 for your business, you need to rethink your strategy. Towards the end of 2020, in…
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Instagram Marketing

Instagram Reels Vs TikTok: All You Need To Know

With TikTok growing in popularity, Instagram launched Reels in August 2020 hoping to attract some creators away from the platform. Instagram Reels is very similar…
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Instagram Marketing

What is a Good Engagement Rate on Instagram (& How to Achieve it!)

If your goal in 2021 is to increase your engagement rate on Instagram, then firstly: great goal. Focusing on engagement rate rather than obsessing over…
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Instagram Marketing

No, the Instagram algorithm isn’t lowering your reach

If I had a penny for every time someone mentioned the words “Instagram algorithm”... … I would be very, very rich. In recent weeks, with the…
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