Social Media vs. Email Marketing – 6 Ways to Use Both For Higher Conversions
For far too long social media and email have been approached as standalone, entirely unique channels. But in an age where omnichannel marketing is all…
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How Social Media Optimization Can Help Your Website Rank on Google
The majority of the world's population now uses social media, brought together over great distances to engage in conversation. This immense popularity has made social…
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Go Beyond Vanity Metrics on Social Media: 8 Metrics to Track Instead
There’s a lot more to social media than vanity metrics like engagement and follower growth. Tracking your performance only in terms of likes, retweets, shares,…
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Everything You Should Know About Selling On Facebook
Facebook. We’ve all (or at least almost all) got it. But in terms of marketing, just how much potential does it have? Well, with over…
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Instagram Etiquette: 10 Unwritten Rules to Show Your Good Manners
Being the ninth most visited place on the web, Instagram has become quite crowded. People of the most contrasting backgrounds gather to discuss Christiano Ronaldo's…
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5 Tips to Promote Your Freelance Skills on Social Media
So, you need to promote your freelance skills on social media. This article will show you how to do just that, and thereby help you…
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4 Reasons Why Brands Work With Micro Influencers
Everyone knows (and probably follows) several influencers on social media. Whether it’s a professional athlete or musician or actor, our favorite celebrities are getting paid…
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7 Can’t-Miss Tools for Creating Irresistible Instagram Ads
There’s a reason why three-quarters of marketers use Instagram — it’s a highly effective platform for netting potential customers. However, if your Instagram ads aren’t…
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Instagram Reels or TikTok: 7 Things You Need to Know
So, should you be using Instagram Reels or TikTok? If you are a marketer, influencer, blogger, or, let’s say, a journalist, it won’t come as…
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Instagram Shopping in 2021: Best Practices
If you hadn't planned on using Instagram Shopping in 2021 for your business, you need to rethink your strategy. Towards the end of 2020, in…
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Instagram Reels Vs TikTok: All You Need To Know
With TikTok growing in popularity, Instagram launched Reels in August 2020 hoping to attract some creators away from the platform. Instagram Reels is very similar…
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What is a Good Engagement Rate on Instagram (& How to Achieve it!)
If your goal in 2021 is to increase your engagement rate on Instagram, then firstly: great goal. Focusing on engagement rate rather than obsessing over…
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