Instagram strategy

Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time

For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
Read More
Instagram

Instagram Creator Profiles vs. Instagram Business Profiles: Should You Convert?

The Creator Studio in Facebook has been quietly launched for over a year now and Instagram recently introduced Creator profiles aimed at influencers, bloggers and other significantly…
Read More
Social media and mental health tips
Social Media Marketing

Social Media and Mental Health: 6 Survival Tips for Social Media Managers

You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
Read More
A complete guide to Stories on Facebook
Facebook strategy

Facebook Stories: A Complete Guide

What are Facebook Stories? If you haven’t been on Facebook for a while, you potentially don’t even know about this feature (launched early 2017) which…
Read More
Instagram

Instagram Is Hiding Like Counts: Here’s Why That’s a Good Thing

Have you heard that Instagram is hiding public like counts? That’s right! At this year’s annual F8 developer conference, Instagram revealed that it would start…
Read More
Instagram tips

8 Great Instagram Poll Ideas to Increase Stories’ Engagement

Looking to increase your engagement on Stories? There are plenty of great Instagram poll ideas you can use to do that! From promoting product releases, to…
Read More
Facebook strategy

How to Find Your Best Time to Post on Facebook

We hear all the time: “What’s the best time to post on Facebook?” It’s one of those all-time international mysteries. But in fact, we do…
Read More
Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
Read More
Instagram Marketing

Instagram Alt Text: How to Use It Correctly

Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
Read More
Best Instagram Tools
Instagram tips

20 Instagram Tools to Design, Plan, Schedule and Analyze Your Content

Is Instagram taking too much of your time lately? Then it’s time to invest in useful Instagram tools. While tools won’t solve all your problems…
Read More
Instagram Marketing

Instagram Marketing Strategy: Your A-Z Guide

In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if…
Read More
How to post on Instagram from PC or Mac
Instagram tips

How to Post on Instagram from PC

How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that Instagram is a mobile-only app.…
Read More

Join the social revolution, try Iconosquare.

Try Iconosquare free for 14 days. No credit card needed.

Start 14 days Free Trial