How to Enable Instagram Dark Mode (+ Facebook, Twitter, Pinterest & YouTube)
Instagram Dark Mode has been available for a few months now, but have you taken advantage of it yet? Instagram Dark Mode enables you to…
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How to Reply to Instagram DMs On Desktop
Wondering how to respond to your Instagram DMs on desktop? For a while now, it’s been possible to reply to Instagram DMs on desktop, avoiding…
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Your Guide to the Threads App: Instagram’s Own Messaging Platform
Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now, after nearly 3 years in…
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We Analyzed 2,810 Pages to Calculate Average Facebook Engagement Rate
Want to know the average Facebook engagement rate? Then you’ve landed on the right article. Iconosquare, providing in-depth Facebook analytics for worldwide brands, has recently…
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Instagram Gives Users More Control Over Their Data
Instagram introduced a new in-app feature to help you better control the data you share with third-parties through Instagram. While this feature might not contribute to…
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How to Use Instagram Highlights on Stories Strategically
Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Social Media and Mental Health: 6 Survival Tips for Social Media Managers
You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
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The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?
One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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Instagram Alt Text: How to Use It Correctly
Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
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Instagram Marketing Strategy: Your A-Z Guide
In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if…
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How to Post on Instagram from PC
How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that Instagram is a mobile-only app.…
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8 IGTV Examples To Inspire Your IGTV Strategy
On June 20, 2018, Instagram launched its biggest feature since Instagram Stories yet: IGTV. Months in, many brands are still looking for cool IGTV examples…
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