Social media and mental health tips
Social Media Marketing

Social Media and Mental Health: 6 Survival Tips for Social Media Managers

You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
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Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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Instagram Marketing

Instagram Alt Text: How to Use It Correctly

Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
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Instagram Marketing

Instagram Marketing Strategy: Your A-Z Guide

In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if…
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How to post on Instagram from PC or Mac
Instagram tips

How to Post on Instagram from PC

How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that Instagram is a mobile-only app.…
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best IGTV examples from brands
Instagram tips

8 IGTV Examples To Inspire Your IGTV Strategy

On June 20, 2018, Instagram launched its biggest feature since Instagram Stories yet: IGTV. Months in, many brands are still looking for cool IGTV examples…
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Facebook Groups for Business
Facebook tips

How to Use Facebook Groups for Business: Interview with Alex Tooby

If you’ve been into Instagram marketing for a while, you might have heard of Alex Tooby before. An Instagram growth expert, Alex started her Instagram journey…
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Instagram Trends 2019
Instagram strategy

Instagram Trends 2019: The 10 Trends Defining the Instagram Landscape

Instagram trends 2019. Wondering what they’re going to look like? You’re not alone. 2019 is just around the corner — so it’s time to bring your…
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Instagram tips influencers don't want you to know about
Instagram tips

16 Secret Instagram Tips (Influencers Don’t Want You To Know About)

Are you tired of reading the same old Instagram tips everywhere? I know I am. “Post consistently”. “Use hashtags”. “Create quality content”. Please. Tell me something…
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Best Instagram Analytics Tools
Instagram

8 Instagram Analytics Tools You Should Consider in 2019

We all dream of having a perfectly planned out social strategy, backed up by figures and driven by precise goals. But what if I told…
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How to research an Instagram target audience
Instagram tips

How to Research an Instagram Target Audience

Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. Think about it. To produce great content,…
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How to find your best time to post on Instagram
Instagram tips

The Best Time to Post on Instagram (And How to Find It)

“When is the best time to post on Instagram?” This is a question that doesn’t let many Instagrammers sleep at night. Literally! And indeed, it’s…
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