Facebook engagement rate calculated
Facebook

We Analyzed 2,810 Profiles to Calculate Average Facebook Engagement Rate

Want to know the average Facebook engagement rate? Then you’ve landed on the right article. Iconosquare, providing in-depth Facebook analytics for worldwide brands, has recently…
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Instagram and Data Control
Instagram updates

Instagram Gives Users More Control Over Their Data

Instagram introduced a new in-app feature to help you better control the data you share with third-parties through Instagram. While this feature might not contribute to…
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Guide to Instagram Stories Highlights
Instagram strategy

How to Use Instagram Highlights on Stories Strategically

Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Social media and mental health tips
Social Media Marketing

Social Media and Mental Health: 6 Survival Tips for Social Media Managers

You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
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Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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Instagram Marketing

Instagram Alt Text: How to Use It Correctly

Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
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Instagram Marketing

Instagram Marketing Strategy: Your A-Z Guide

In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if…
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How to post on Instagram from PC or Mac
Instagram tips

How to Post on Instagram from PC

How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that Instagram is a mobile-only app.…
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best IGTV examples from brands
Instagram tips

8 IGTV Examples To Inspire Your IGTV Strategy

On June 20, 2018, Instagram launched its biggest feature since Instagram Stories yet: IGTV. Months in, many brands are still looking for cool IGTV examples…
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Facebook Groups for Business
Facebook tips

How to Use Facebook Groups for Business: Interview with Alex Tooby

If you’ve been into Instagram marketing for a while, you might have heard of Alex Tooby before. An Instagram growth expert, Alex started her Instagram journey…
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Instagram Trends 2019
Instagram strategy

Instagram Trends 2019: The 10 Trends Defining the Instagram Landscape

Instagram trends 2019. Wondering what they’re going to look like? You’re not alone. 2019 is just around the corner — so it’s time to bring your…
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Instagram tips influencers don't want you to know about
Instagram tips

16 Secret Instagram Tips (Influencers Don’t Want You To Know About)

Are you tired of reading the same old Instagram tips everywhere? I know I am. “Post consistently”. “Use hashtags”. “Create quality content”. Please. Tell me something…
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