The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?
One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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Instagram Alt Text: How to Use It Correctly
Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
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Instagram Marketing Strategy: Your A-Z Guide
In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if…
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How to Post on Instagram from PC
How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that Instagram is a mobile-only app.…
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8 IGTV Examples To Inspire Your IGTV Strategy
On June 20, 2018, Instagram launched its biggest feature since Instagram Stories yet: IGTV. Months in, many brands are still looking for cool IGTV examples…
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How to Use Facebook Groups for Business: Interview with Alex Tooby
If you’ve been into Instagram marketing for a while, you might have heard of Alex Tooby before. An Instagram growth expert, Alex started her Instagram journey…
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Instagram Trends 2019: The 10 Trends Defining the Instagram Landscape
Instagram trends 2019. Wondering what they’re going to look like? You’re not alone. 2019 is just around the corner — so it’s time to bring your…
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16 Secret Instagram Tips (Influencers Don’t Want You To Know About)
Are you tired of reading the same old Instagram tips everywhere? I know I am. “Post consistently”. “Use hashtags”. “Create quality content”. Please. Tell me something…
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8 Instagram Analytics Tools You Should Consider in 2019
We all dream of having a perfectly planned out social strategy, backed up by figures and driven by precise goals. But what if I told…
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How to Research an Instagram Target Audience
Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. Think about it. To produce great content,…
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The Best Time to Post on Instagram (And How to Find It)
“When is the best time to post on Instagram?” This is a question that doesn’t let many Instagrammers sleep at night. Literally! And indeed, it’s…
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Creating Your Own Instagram Theme: Where to Start?
Remember how just a few days ago (or was it even yesterday?), you were bored at your desk, lazily scrolling your Instagram for inspiration, and…
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