Instagram Dark Mode Guide
Instagram

How to Enable Instagram Dark Mode (+ Facebook, Twitter, Pinterest & YouTube)

Instagram Dark Mode has been available for a few months now, but have you taken advantage of it yet? Instagram Dark Mode enables you to…
Read More
Instagram DMs on desktop
Instagram

How to Reply to Instagram DMs On Desktop

Wondering how to respond to your Instagram DMs on desktop? For a while now, it’s been possible to reply to Instagram DMs on desktop, avoiding…
Read More
How to use Instagram Threads
Instagram

Your Guide to the Threads App: Instagram’s Own Messaging Platform

Since 2017, Instagram has been working on a standalone messaging app, following suit of Facebook and its Facebook Messenger. Now, after nearly 3 years in…
Read More
Facebook engagement rate calculated
Facebook

We Analyzed 2,810 Pages to Calculate Average Facebook Engagement Rate

Want to know the average Facebook engagement rate? Then you’ve landed on the right article. Iconosquare, providing in-depth Facebook analytics for worldwide brands, has recently…
Read More
Instagram and Data Control
Instagram Marketing

Instagram Gives Users More Control Over Their Data

Instagram introduced a new in-app feature to help you better control the data you share with third-parties through Instagram. While this feature might not contribute to…
Read More
Guide to Instagram Stories Highlights
Instagram strategy

How to Use Instagram Highlights on Stories Strategically

Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
Read More
Social media and mental health tips
Instagram Marketing

Social Media and Mental Health: 6 Survival Tips for Social Media Managers

You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
Read More
Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
Read More
Instagram Marketing

Instagram Alt Text: How to Use It Correctly

Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
Read More
Instagram Marketing

Instagram Marketing Strategy: Your A-Z Guide

In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if…
Read More
How to post on Instagram from PC or Mac
Instagram tips

How to Post on Instagram from PC

How to post on Instagram from PC? If you’ve ever googled that question, you’re not alone. We all know that Instagram is a mobile-only app.…
Read More
best IGTV examples from brands
Instagram tips

8 IGTV Examples To Inspire Your IGTV Strategy

On June 20, 2018, Instagram launched its biggest feature since Instagram Stories yet: IGTV. Months in, many brands are still looking for cool IGTV examples…
Read More

Join the social revolution, try Iconosquare.

Try Iconosquare free for 14 days. No credit card needed.

Start 14 days Free Trial