Paying for Followers and Engagement on Social: Pros & Cons
Social Media Marketing

Paying for Followers and Engagement on Social: Pros & Cons

So you're just starting out on Instagram and need to get things off the ground. Thinking of paying for followers and engagement? Think again my…
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should you be using social automation?
Social Media Marketing

Social Automation: Friend or Foe?

Sometimes contemplating the enormity of the task that is growing a social following for your business can be scary for a social media marketer... No surprise…
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internet trends 2017: user-generated content
Instagram strategy

Internet Trends 2017: “Effective UGC generates 6.9x higher engagement than brand content”

Kleiner Perkins annual report on Internet Trends has landed and some of the figures are more than impressive. In this post, we've concentrated on the…
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5 tips to spruce up your instagram account
Instagram tips

5 Tips to Spruce up Your Instagram Account

Do you ever look at your Instagram and find that your posts look a bit boring? Or maybe you feel that they're lacking a certain sparkle…
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Video: The Only Way to Attract Millennials on Social
Instagram strategy

Video: The Only Way to Attract Millennials on Social

A Facebook IQ study looks at the results of a survey conducted on around 2000 people over the age of 18, in the UK and…
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Instagram expects 1 Billion users by end of year
Instagram updates

Instagram Expects 1 Billion Users by End of Year

Instagram announced on Wednesday that it had reached an astounding 700 million monthly active users, the newest 100 million having joined Instagram in the past…
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Private collections on instagram
Instagram tips

How Private Collections on Instagram can be Useful for your Business

Private Collections on Instagram were introduced a few days ago. They are the latest in a long line of new features added to the platform in…
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Snapchat VS. Instagram
Instagram strategy

Instagram vs. Snapchat: Who Wins in Post-Millennials’ Eyes?

Post-Millennials, or Generation Z, have very clear ideas when it comes to their favorite social networks. Although still only very young, Generation Z is the…
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Instagram Shopping Coming to the U.S.
Instagram updates

Instagram Shopping Coming to the U.S.

Instagram is officially rolling out its new shopping tags function to businesses in the US. In an announcement, Instagram's Business Team stated: "Based on encouraging…
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Instagram

How to Create Effective Instagram Stories Ads

Ever created Instagram Stories ads for your business? You’ve probably tested out different formats of ads by now: single image, video, carousel… Maybe even an Instagram…
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Update your Instagram
Instagram strategy

How to Update Your Instagram for 2018 in 4 Quick Steps

Updated: 18 January, 2018 Now that the initial rush of January is over, you can finally start off February as you mean to go on…
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instagram live
Instagram strategy

Instagram LIVE: Why You Should Go Live in 2017

Have you heard about Instagram Live but unsure how to use it? Or maybe you're unsure of how to make it work for your business?…
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