Instagram Marketing

Instagram Shopping in 2021: Best Practices

If you hadn't planned on using Instagram Shopping in 2021 for your business, you need to rethink your strategy. Towards the end of 2020, in…
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Instagram Marketing

What is a Good Engagement Rate on Instagram (& How to Achieve it!)

If your goal in 2021 is to increase your engagement rate on Instagram, then firstly: great goal. Focusing on engagement rate rather than obsessing over…
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Instagram Marketing

No, the Instagram algorithm isn’t lowering your reach

If I had a penny for every time someone mentioned the words “Instagram algorithm”... … I would be very, very rich. In recent weeks, with the…
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Instagram Marketing

Hottest Instagram Tips for 2021

With a new year just around the corner, we thought now was a great time to share our hottest Instagram tips for 2021. If you’ve…
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Instagram Marketing

The Importance of Instagram Metrics (and Where to Find Them!)

Do you find Instagram metrics intimidating or confusing? You’re not alone. For a long time, I shied away from looking at my Instagram data. I…
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Instagram Marketing

17 Ideas for Original Instagram Captions

Need some ideas for original Instagram captions? For some business owners, the thought of drafting a month’s worth of good Instagram captions is a stressful task.…
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Instagram Marketing

Beat the Instagram Algorithm? Here’s How.

So, you want to beat the Instagram algorithm? The elusive, oh-so-frustrating Instagram algorithm. Maybe you’ve noticed a drop in engagement. Maybe you’re wondering why your…
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top-tiktok-influencers
TikTok Marketing

The Top Influencers on Tiktok in 2020

Their videos have been liked multiple-trillions of times and their followers on TikTok, the world’s fastest growing social media platform, can’t get enough of their posts. Who…
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Instagram Marketing

What is Instagram Reels and Why Should You Be an Early Adopter?

Move aside TikTok, there’s a new kid in town... That’s right! Facebook’s taking on the popular video-sharing network with its very own version: Instagram Reels.…
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instagram-live-header
Instagram Marketing

Step-by-Step Guide to Creating Engaging Instagram Live Videos Your Audience Will Love

Did you know that live streaming increased by 70% on Instagram across the US from February to March this year? 70%! 😮 With millions of people…
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using-igtv-strategically-2020-header
Instagram Marketing

Your Step-by-Step Guide to Using IGTV Strategically in 2020

Need a guide to using IGTV with actual examples and tons of know-how? If you’re reading this article, chances are you do. Maybe you’ve been…
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Instagram strategy

What Does an Instagram Sales Funnel Look Like?

So you know Instagram is great for business, right? For starters, a whopping 81% of people use Instagram to help research products and services. And,…
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