How to Use Instagram Highlights on Stories Strategically
Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Which Instagram Ads Are Better? Results From Our Experiment
Which Instagram ads are better? If you’re an experienced social media marketer, you’ve probably already asked yourself this very question many times. But few have…
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How to Download Instagram Videos (A Very Functional Guide)
Looking to download Instagram videos directly to your computer or phone? Then you are at the right place. Whether it is a tutorial featuring the…
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Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time
For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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Instagram Creator Profiles vs. Instagram Business Profiles: Should You Convert?
The Creator Studio in Facebook has been quietly launched for over a year now and Instagram recently introduced Creator profiles aimed at influencers, bloggers and other significantly…
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Social Media and Mental Health: 6 Survival Tips for Social Media Managers
You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
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Facebook Stories: A Complete Guide
What are Facebook Stories? If you haven’t been on Facebook for a while, you potentially don’t even know about this feature (launched early 2017) which…
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Instagram Is Hiding Like Counts: Here’s Why That’s a Good Thing
Have you heard that Instagram is hiding public like counts? That’s right! At this year’s annual F8 developer conference, Instagram revealed that it would start…
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8 Great Instagram Poll Ideas to Increase Stories’ Engagement
Looking to increase your engagement on Stories? There are plenty of great Instagram poll ideas you can use to do that! From promoting product releases, to…
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How to Find Your Best Time to Post on Facebook
We hear all the time: “What’s the best time to post on Facebook?” It’s one of those all-time international mysteries. But in fact, we do…
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The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?
One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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Instagram Alt Text: How to Use It Correctly
Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
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