Guide to Instagram Stories Highlights
Instagram strategy

How to Use Instagram Highlights on Stories Strategically

Are you taking full advantage of Instagram Highlights? This neat little feature has a lot to offer in terms of efficiently communicating your products and…
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Which Instagram ads are better?
Instagram

Which Instagram Ads Are Better? Results From Our Experiment

Which Instagram ads are better? If you’re an experienced social media marketer, you’ve probably already asked yourself this very question many times. But few have…
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Download Instagram videos
Instagram tips

How to Download Instagram Videos (A Very Functional Guide)

Looking to download Instagram videos directly to your computer or phone? Then you are at the right place. Whether it is a tutorial featuring the…
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Instagram strategy

Instagram Content Calendar: 10 Tips to Plan Your Feed Ahead of Time

For many, the idea of an Instagram content calendar seems, at best, an effort; at worst, a dread-inducing task that you’ve no idea how to…
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Instagram

Instagram Creator Profiles vs. Instagram Business Profiles: Should You Convert?

The Creator Studio in Facebook has been quietly launched for over a year now and Instagram recently introduced Creator profiles aimed at influencers, bloggers and other significantly…
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Social media and mental health tips
Social Media Marketing

Social Media and Mental Health: 6 Survival Tips for Social Media Managers

You have to love social media. The whole concept: instant communication, round-the-clock connection, ease of use, the speed at which messages spread… What else could…
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A complete guide to Stories on Facebook
Facebook strategy

Facebook Stories: A Complete Guide

What are Facebook Stories? If you haven’t been on Facebook for a while, you potentially don’t even know about this feature (launched early 2017) which…
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Instagram

Instagram Is Hiding Like Counts: Here’s Why That’s a Good Thing

Have you heard that Instagram is hiding public like counts? That’s right! At this year’s annual F8 developer conference, Instagram revealed that it would start…
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Instagram tips

8 Great Instagram Poll Ideas to Increase Stories’ Engagement

Looking to increase your engagement on Stories? There are plenty of great Instagram poll ideas you can use to do that! From promoting product releases, to…
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Facebook strategy

How to Find Your Best Time to Post on Facebook

We hear all the time: “What’s the best time to post on Facebook?” It’s one of those all-time international mysteries. But in fact, we do…
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Average Instagram Engagement Rate
Instagram

The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?

One question we often get at Iconosquare is: “What is the average engagement rate on Instagram?” This question is difficult to answer, as engagement rates can…
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Instagram Marketing

Instagram Alt Text: How to Use It Correctly

Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features. Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.…
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