Social Media vs. Email Marketing – 6 Ways to Use Both For Higher Conversions
For far too long social media and email have been approached as standalone, entirely unique channels. But in an age where omnichannel marketing is all…
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Go Beyond Vanity Metrics on Social Media: 8 Metrics to Track Instead
There’s a lot more to social media than vanity metrics like engagement and follower growth. Tracking your performance only in terms of likes, retweets, shares,…
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Everything You Should Know About Selling On Facebook
Facebook. We’ve all (or at least almost all) got it. But in terms of marketing, just how much potential does it have? Well, with over…
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Instagram Etiquette: 10 Unwritten Rules to Show Your Good Manners
Being the ninth most visited place on the web, Instagram has become quite crowded. People of the most contrasting backgrounds gather to discuss Christiano Ronaldo's…
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How to Establish a Brand Voice on Social Media
We often pay a lot of attention to how brands look on social media but brand voice can be as influential as logo design, imagery…
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5 Tips to Promote Your Freelance Skills on Social Media
So, you need to promote your freelance skills on social media. This article will show you how to do just that, and thereby help you…
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Tips to Create Impactful Content for Social Media
Creating impactful content for social media channels has become a priority for many marketers. Yet it seems it’s still a bit of a challenge for…
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Influencer marketing: 5 Instagram trends to apply in 2021
Instagram's recurring novelties result in regular surprises from the app. The app that counts 1,2 billion active users per month as of 2021 is constantly…
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How To Properly Use Social Media To Build Links
You’ll already be using social media to promote your products and connect with your customers, but have you considered using it as a link-building tool?…
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Instagram Shopping in 2021: Best Practices
If you hadn't planned on using Instagram Shopping in 2021 for your business, you need to rethink your strategy. Towards the end of 2020, in…
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What is a Good Engagement Rate on Instagram (& How to Achieve it!)
If your goal in 2021 is to increase your engagement rate on Instagram, then firstly: great goal. Focusing on engagement rate rather than obsessing over…
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No, the Instagram algorithm isn’t lowering your reach
If I had a penny for every time someone mentioned the words “Instagram algorithm”... … I would be very, very rich. In recent weeks, with the…
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