How to Convince Your Boss Your Social Media Efforts Are Working
Brand marketers often encounter CEOs who don't accept social media marketing. Their doubts are common, and social media marketing is challenging to calculate benefits and…
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How to Grow Your Instagram Like a Top Growth Hacker Would
When it comes to Instagram, it’s all about numbers. From growing your followers and increasing your engagement, a successful account needs growth. But growing an…
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Social Media vs. Email Marketing – 6 Ways to Use Both For Higher Conversions
For far too long social media and email have been approached as standalone, entirely unique channels. But in an age where omnichannel marketing is all…
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How Social Media Optimization Can Help Your Website Rank on Google
The majority of the world's population now uses social media, brought together over great distances to engage in conversation. This immense popularity has made social…
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Go Beyond Vanity Metrics on Social Media: 8 Metrics to Track Instead
There’s a lot more to social media than vanity metrics like engagement and follower growth. Tracking your performance only in terms of likes, retweets, shares,…
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How to Convert Followers into Customers with Instagram Stories
Instagram Stories are known for being a great vector for engagement and retention. But how can you use them to convert followers into customers? With…
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Everything You Should Know About Selling On Facebook
Facebook. We’ve all (or at least almost all) got it. But in terms of marketing, just how much potential does it have? Well, with over…
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Instagram Etiquette: 10 Unwritten Rules to Show Your Good Manners
Being the ninth most visited place on the web, Instagram has become quite crowded. People of the most contrasting backgrounds gather to discuss Christiano Ronaldo's…
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How To Make Your Agency More Reactive To 21st Century Challenges
Among many other things, success breeds complacency, which is why so many agencies with outstanding track records can start to fall behind the times. They…
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3 Tips on How to Stop Feeling Exhausted When Marketing on Social Media
Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can…
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How to Get More Customer Testimonials on Instagram
With 1 billion monthly active users, 90% of whom follow at least one business account in-app, Instagram is a great marketing communication channel for companies…
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How to Establish a Brand Voice on Social Media
We often pay a lot of attention to how brands look on social media but brand voice can be as influential as logo design, imagery…
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