April 7, 2016 Last updated on August 8th, 2018
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Instagram analytics can be a powerful tool for your brand on Instagram. The full potential of analytics can only be reached when they are utilized properly and are made to become an essential and instinctive part of your Instagram marketing strategy.

All graphs and charts shown in this blog post are from the brand new Iconosquare PRO platform. For existing users of Iconosquare, this new version is already in use by some and will become available to everyone over the next couple of months.

So here are 5 amazing reasons to absolutely start tracking (if you don’t already) your Instagram analytics today!

1. You can get to know your community

Instagram analytics with Iconosquare allow you to view your gained and lost followers (over a chosen period of time) including identification of your top followers, top followers lost, latest followers gained, etc. It can be very interesting for you as a brand to find out who you have gained and who you have lost, and then compare this information with the types of content you have posted (or not posted), thereby making links between your content and your community growth.

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It is also possible to dissect your community’s structure: to find out who’s private and who’s public and get a clear view of how many followers your community members have in order to evaluate your potential reach.

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Get even closer to your followers by finding out their geographic location. This factor can be a good clue for a brand that wants to know whether its followers are mainly local or if multiple locations are being touched via Instagram.

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Another interesting tool is the one that lets you find out which people you follow that don’t follow you back and which people follow you that you don’t follow back. It is informative for you as a brand to visualize the people who aren’t helping you to grow and have the option to unfollow them.

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2. You get to understand what works (and what doesn’t)

With Iconosquare, you can visualize your post distribution over time and find out when you were the most active from the date of your inscription. This is useful for evaluating monthly and yearly evolution in posting habits.

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You can check out your filter usage and hashtag usage/repartition and find out the impact these factors have on your engagement rate – which filters get the most likes, which hashtags raise the most comments, etc. When checking these analytics, the aim is to work out what works best for you and replicate it (whilst always trying out new things so as to always have an example to work off).

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Discover your best times to post to IG according to engagement rate, number of likes and number of comments on existing media. This cool chart works like a heat map to show you which times have seen the most engagement.

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3. You can track your engagement progress

You can track the evolution of your Love Rate (likes), Talk Rate (comments) and Engagement Rate (engagement %) over the past 30 days and stay in the know. Your progress on Instagram is mainly measured by your follower growth and your engagement rate, so remember to track these as a priority!

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4. You can visualize your growth

As mentioned above, your follower growth is your main progress indicator. Although a large number of followers doesn’t necessarily equal a great Instagram account, a large and continually growing number of followers added to a great engagement rate does. Use this tool on Iconosquare to visualize your follower growth over a selected period of time.

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5. You can export your data for reporting

This final but by no means less important tool is essential if you’re wanting to report your Instagram progress back to somebody: maybe your team or your manager. Exporting all your data in spreadsheet format is a simple and complete way to stock and compare from one month to the next.

Iconosquare also offers daily, weekly and monthly email reports (which you can choose to subscribe to or unsubscribe from at any time) which give you a quick, condensed view of your data in a simple email.

We hope this post has been informative for you and that you will enjoy our brand new platform Iconosquare Pro!

All feedback is welcome below!

About the author
Emily Marsh

Emily Marsh

Emily is an Inbound Marketer for Iconosquare, based in the Limoges office. She loves all things social and revels in keeping on top of the social media marketing game by writing for the blog. She’s also a bit obsessed with sushi and Netflix.

More posts by Emily Marsh

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