As promised, here is our selection of seven savvy Instagram contests that boosted engagement for their brand on Instagram…
Each of these contests succeeded in engaging the brands’ followers on Instagram, by asking them to participate and be creative. Remember, if your prize is appealing, your fans will engage with your brand! Take these 7 remarkable UGC campaigns as inspiration and host your own Instagram contest!
1. Leuchtturm 1917
Leuchtturm 1917 wanted to celebrate the new year in style by bringing out 2 new colours for their notebooks. To get consumers interested, they hosted a UGC contest, where participants had to depict in some way their favourite of the two colours, and post it to Instagram with the hashtag #pinkorgreenlt1917 to be in with a chance of winning. 25 winners were announced and each received their personalized notebook in the colour of their choice. The contest saw Leuchtturm 1917’s Instagram follower base increase by an astounding 41,752 followers in the space of one month.
The Lifecake app by Canon hosted a contest where participants were asked to take a selfie with their favourite teddy bear, and post it with the hashtag #MeAndMyBear. This contest generated lots of attention because of the simplicity of the idea, not to mention the cuteness-factor! Users had to vote on their favourite post to choose a winner. Top celebrities like Sophie Ellis-Bextor and Una Foden partook in the contest which helped to boost engagement and visibility for the brand, and the contest was a big success.
Goodyear hosted a UGC contest to boost it’s visibility by asking fans to post a photo of their “feel good place”, a clever use of the brand’s slogan to generate interest in a fun way. A whopping 14,199 media were posted on the contest hashtag #MyFeelGoodPlace.
Emirates are big contest fans and host numerous Instagram contests every year. The #HelloClasico contest had fans posting photos of themselves supporting Real Madrid for a chance to win a trip to Dubai. 3483 Real Madrid supporting Instagramers took part in the contest.
Mint hosted a UGC contest which asked fans to post a photo of their “mint moment” i.e. a proud moment in which they were financially able to treat themselves to something they love. The hashtag was #MyMintMoment and during the contest, Mint saw a 99.2% increase in their Instagram following.
6. Dusit Thani
The Dusit Thani Krabi Beach Resort hosted an Instagram contest, offering contestants a chance to win a week’s holiday to the resort. All they had to do was show in a photo how Krabi was “calling” them and post it with the hashtag #krabicalling. At it’s best, the contest saw a 72% peak engagement rate. The brand came out the other side with a 101.7% Instagram follower increase.
7. National Geographic
3046 Instagramers took part in National Geographic‘s UGC contest to win a Sony camera and Nat Geo accessories. Participants had to post a photo of their own special place within the USA for Nat Geo’s Travel feed, with the hashtag #MyAwayContest. In total, there were 9897 media posted and 1,095,826 likes on all media posted with the hashtag.
If you’re looking for more contest inspiration for your Instagram, check out our recent article [infographic] UGC vs. Giveaway: What’s right for my brand? and download our FREE Get Inspired Case Study here!
Iconosquare can assist you in creating your perfect Instagram contest.
With our help, you can learn how to:
- easily set up your contest in minutes
- display your contestants’ entries anywhere on the web, and really benefit from genuine UGC content
- increase participation levels by offering your audience multiple entry points (such as Facebook and Twitter as well as Instagram)
- keep an eye on your UGC entries and moderate them when necessary to prevent any unwanted activity
- measure your contest’s performance with the help of easy-to-understand graphs and charts
To create your own Instagram contest today, click here to discover our offer