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How Private Collections on Instagram can be Useful for your Business

Private Collections on Instagram were introduced a few days ago. They are the latest in a long line of new features added to the platform in recent months. Instagram said in the announcement blog:

You can find your collections on the saved posts tab on your profile. Just like all saved posts, your collections are private — only you can see them.

Since allowing Instagram users to save posts in December, 46% of people using Instagram have used the feature to save at least one post. Adding collections to the saving function is a logical and useful next step, although it has been criticized. Instagram has recently been under fire for “copying” Snapchat’s features. It now seems its target has moved to Pinterest.

These “collections” are, in essence, media libraries containing photos and videos you’ve stumbled upon and saved. They are effectively just like Pinterest boards.

How does it work?

Instead of just tapping the bookmark icon under a post as you normally would, tap and hold the icon to add the post to a collection. If it’s your first collection, you’ll need to create a new one (like in the gif below).

If you have already created a few collections, you can simply select one you wish to add the post to.

You can also create new private collections using your existing saved posts, and this is great news if you love things to be organized like me! You’ll find your collections in the same place as your “saved” posts, by tapping the bookmark from your profile.


Why is this useful?

This feature is great for all the neat freaks out there, who love things to be organized into categories and sub-categories. Instagram offered up a few possible uses in the announcement post:

Whether you want to plan your next day trip, revisit your favorite artists’ illustrations or always have some animal videos on hand, collections can help you keep track of the posts you want to remember.

It’s also a great little tool if you’re keeping tabs on your competition: you could create private collections for each of your competitors and save the posts you’d like to try and replicate in separate collections.

Another positive is that more options for saving = more people will save. And more saves = better engagement for businesses. Saves are one of the stats available in Instagram’s native Insights. Insights, when tracked alongside in-depth analytics, can be an incredibly useful asset for businesses.


We’d love to hear what you think of this new feature!


  • Jessica Maria Müller

    I agree