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Welcome to the Iconosquare blog! Best Analytics and Marketing Suite for Instagram.

LIVE Video & DIRECT Stories officially arrive on Instagram

Checkout the latest updates to Instagram Stories!

Instagram has finally followed in Facebook’s footsteps and come up with its own version of LIVE broadcasting!

LIVE Stories are ephemeral and disappear the moment you stop filming, which is an interesting twist on live video.

Instagram has also come up with a very Snapchat-esque private messaging system for Stories. Send your photo or video Stories to one or many particular followers: the Stories will disappear after they’ve watched them!

Watch this week’s News Report to see what it’s all about!

We’d love to know how you’ll be using these new features, be it for business or pleasure! Let us know in the comments!