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How Brands Are Using New Instagram Slideshow Posts

What’s the deal with Slideshow Posts?

Slideshow Posts were first spotted on Instagram at the beginning of February on the Beta app for Android. This week they were officially released and the news was announced on Instagram yesterday:

“Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember.”

Sounds great, right? Wait till you see how easy they are to create!

How can I make a Slideshow?

The feature will roll out to all Instagram users in the next few weeks. You may already have access to the feature with the latest Instagram update! If so, you can create a Slideshow by selecting up to 10 images or videos from your gallery when you go to upload a post to Instagram. This tutorial video posted by Instagram for Business shows you exactly how to do it. Click on the arrows and select play to see the individual videos within the post!

Surprise! 🎉 Swipe left on the post above to see more. Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On a profile grid, you’ll notice the first photo or video of a post has a little icon, which means there’s more to see. And in feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post. Even more, you can now share from two to 10 photos or videos in carousel ads. To learn more, read the business blog. Link in bio.

A post shared by Express Your Business' Story (@instagramforbusiness) on

As you can see, each image or video can be edited separately with its own filter and the whole sequence will appear over a global caption. Additionally, all likes and comments on individual sections of the Slideshow are counted globally for the entire post. This could be a little confusing at first glance as comments may appear to not have a link with the cover image.

Slideshow posts are recognizable in the feed thanks to an icon in the top right hand corner of the thumbnail in grid-view:

IMG_3411

Why would I want to create a Slideshow Post?

Here are the 7 main reasons why this new update to Instagram is exciting (and also a little inspiration for your first Slideshow!):

1. Longer video sequences
Kind of like with Stories, a slideshow post allows you to prolong a video by posting a sequence one after the other. This would potentially mean you could add a 10 minute video made up of ten individual 60 second videos.

2. Storytelling
Storytelling will be made easier and more relevant with this type of post. Take these examples from NBA and Vogue which show how you can tell a story around a specific event with fewer Instagram posts:

Disney has done the same thing while sparking emotion within its community:

A little Wednesday whimsy. 🐶💛 (Swipe 👉 and 👈 for more cuteness.)

A post shared by Disney (@disney) on

3. Product demos

Urban Decay is a good example of this one. Looking through their Slideshow post feels like getting a tutorial, which is a great way of encouraging users to keep swiping:

4. Showing different angles

This post from Nasa is the perfect example of showing different angles:

GoPro also did the same type of thing with its Slideshow post:

Dunnn-dun, dunnn-dun 🦈 #GoPro #SwipeLeft #NewFeature

A post shared by gopro (@gopro) on

5. Customer reviews

Sweet Stuff Life and Wolderman Creative used the opportunity to showcase some of their best customer reviews in their first Slideshow:

6. Showing an evolution

Ella USA showed a series of 10 images to demonstrate the evolution of Rihanna’s hairstyles:

7. A surprise reveal

And Cosmopolitan tried out a surprise reveal for its first Slideshow – again this idea really (really!) invites the user to keep swiping left:

Keep swiping for a hump day SURPRISE 🎉😍😏 (🎨: @marcygoob)

A post shared by Cosmopolitan (@cosmopolitan) on

On a larger scale, what does this new update mean?

The introduction of these Slideshow posts will undoubtedly mean that 3rd party collage apps like Layout will get less use, because it’s no longer necessary to cram more than one photo into the same post. Many users have criticized Instagram’s choice to move away from the singular image post as it seems that the platform is moving further and further away from its original mission and closer and closer to something resembling a visual-focused Facebook.

 

We’d love to hear your thoughts! What will your first Slideshow Post be featured around? Comment below!

11 thoughts on “How Brands Are Using New Instagram Slideshow Posts

  1. Leigh Rogers

    Hi all. Apologies if I missed it as I skimmed through a lot of the middle parts with the samples – but is Iconosquare able to accommodate this new slideshow functionality, or do we need to do it ‘the old fashioned way’ by posting direct from the Insta app?

    Leigh

    Reply
    1. Emily Lydon Post author

      Hi Leigh – at the moment ‘the old fashioned’ way is the only way to post these slideshow albums on Instagram. You can, however, see them, like and comment on them on Iconosquare. 🙂

      Reply
  2. Tracy

    Interesting read – thank you. IG lost me at algorithm. Really not liking how is IG is becoming more and more like FB. Many use/d the two for their differences. Pity they don’t listen to users. Thanks again for the insights.

    Reply
  3. lisa

    bellissime le instastories…
    le utilizzo molto, sono soddisfatta. questo permette di vedere anche stili di vita diversi, ottimo!
    beautiful instastories …
    the usage very, are met. This allows you to see different lifestyles, great!

    Reply
  4. R. Brown

    Wow, amazing weblog layout! How lengthy have you
    ever been running a blog for? you make blogging look easy.
    The entire look of your web site is wonderful, as well as the content material!

    Reply
    1. Jenni

      YES! I’ve noticed that if I try to upload an image that isn’t already square to the slideshow feature in Instagram, when it crops it to square for me, it makes it incredibly blurry. But if i crop the images myself first, then it’s fine. This is a total pain! Anyone know if Instagram is aware of this and working on a fix?

      Reply

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