When marketing your business on social media, you need to be ‘in the know’ about the best hashtags to use in and around your area of expertise. On Instagram, it is particularly important to know your stuff, because hashtags are the tool that makes it possible for your posts to be referenced in the platform’s search engine, and get your business noticed.
But how do you know which hashtags you should be using?
You need to do some research and check out other businesses similar to yours in order to benchmark your hashtag usage against theirs and compare the hashtags. You can do this by tracking different hashtags to determine how popular they are and what kind of engagement they get on the platform.
When tracking a hashtag, you may wonder just what you should be looking for in terms of analytics. So we’ve put together an overview of the hashtag analytics you can find on Iconosquare.
1. How popular is the hashtag?
See how many photos and videos have already been posted with the hashtag to gauge its popularity, and take a look at the most engaging media posted to get a feel for the kind of posts that do well on this hashtag.
2. How fast is it growing?
Visualize the growth of the hashtag over a selected period of time to get a clear picture of its evolution.
3. How much engagement does the hashtag get?
Find out the average engagement for posts that include the hashtag and check over its likes and comments history for deeper background research into its success on Instagram.
4. How do other businesses use it?
Check how other brands are using the hashtag and compare yourself to them. What kinds of content are they posting? Are they in the same industry as you? Do they get good engagement?
For this, you’ll need to export the data on the hashtag, and look at the detail section of the file. Alternatively, there is a “Brand Advocates” section, which gives you the most influential users of the hashtag.
5. Where do the photos come from?
Check out the percentage of geolocated media and see where the posted media comes from in the world. Is this your target market?
6. Which influential accounts use the hashtag?
All of this data can be exported in a .csv document so you can continue to benchmark hashtags against each other over a longer period of time if you wish.
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